Video Content Creator/Social Media Specialist (Freelance)

Company Intro

Toloka AI is a global tech company that offers end-to-end AI solutions based on the effective combination of Crowd+ML+Expert+Tech Platform. Our solutions are powered by the most diverse global crowd from 100+ countries speaking 40+ languages.

We bring together experts from all over the world to form our growing team of more than 260 people. Our team is globally distributed and works from several locations, including the USA, the Netherlands, and more. Working at Toloka unlocks the door to being able to work on global projects and our commitment to personal and professional growth.

Position Overview

We're looking for a talented Content Creator/Social Media Specialist to collaborate with us on a freelance basis. In this role, you'll create engaging content that showcases our products and solutions across various platforms, helping to build our brand presence and engage with our community. This is an excellent opportunity for a creative professional to work with cutting-edge AI technology and contribute to our global marketing efforts.

Responsibilities

• Develop and implement strategic social media growth plans across platforms

• Create engaging video content (including talking head videos) that showcases product use cases for social media platforms

• Develop ready-made advocacy content for employees to share across their networks

• Produce creative content for organic social media campaigns that drives engagement and growth

• Support the production of onboarding videos and product teasers (30-second clips)

• Craft compelling copy tailored to different social media platforms

• Help explain complex AI solutions in accessible, engaging ways

• Monitor and analyze social media metrics to inform strategic decisions and report on performance

• Identify and engage with industry influencers to expand brand awareness

Requirements

• Proven experience creating content for tech products/SaaS companies

• Strong portfolio demonstrating ability to explain complex products in engaging ways

• Experience with content creation for LinkedIn, Instagram, and TikTok

• Video editing and production skills for creating short-form content

• Understanding of Product-Led Growth (PLG) marketing strategies

• Ability to write compelling copy adapted for different platforms and audiences

• Demonstrated experience growing social media accounts and building engaged communities

• Proficiency with social media management and analytics tools

• Experience interpreting social media metrics and adapting strategy based on data insights

• Knowledge of social media algorithms and best practices for optimizing content reach

• Excellent English communication skills

• Registered business entity preferred (ability to issue proper invoices)

What We Offer

• Opportunity to work with cutting-edge AI technology and build your portfolio

• Flexible working arrangements with ability to determine your own schedule

• Competitive compensation based on experience and deliverables

• Long-term collaboration potential with a growing global tech company

• Exposure to international markets and diverse audience segments

Application Process

Please submit your application including:

• Your portfolio showcasing relevant content creation work

• Resume/CV highlighting your experience

• Brief cover letter explaining why you're interested in this opportunity

Note: This is a freelance/independent contractor position, not an employment relationship. The successful candidate will be responsible for their own taxes and will work independently. We are unable to consider applicants based in Russia or Belarus for this position.