Marketing Analyst

About TopDog Law (TDL)

TopDog Law is a fast-growing, results-driven legal firm known for breaking the mold in legal marketing. With a team of passionate professionals and a bold, innovative approach, we’ve earned our reputation as one of America’s fastest-growing firms.

The Opportunity

We’re seeking an experienced growth marketer with expertise in paid social to scale marketing campaigns, drive experimentation, and understand customer behavior and motivations. You’re a passionate marketer who thrives in achieving ambitious growth targets, with a bias for action in an evolving, fast-paced environment.

Key Responsibilities

• Analyze marketing performance data across multiple channels (paid media, organic, radio, OOH, etc.) to identify trends and insights

• Develop and maintain marketing dashboards and reports using tools like Looker

• Track key performance indicators (KPIs) such as ROI, CAC, and conversion rates to optimize marketing strategies

• Perform A/B testing and campaign analysis to improve marketing effectiveness and user experience

• Provide data-driven recommendations for campaign optimization and budget allocation

• Utilize SQL and Google Sheets / Excel to extract, clean, and manipulate data for in-depth analysis

• Conduct customer segmentation and behavioral analysis to enhance targeting and personalization efforts

• Collaborate with stakeholders to define measurement frameworks and attribution models for marketing initiatives

• Stay updated with industry trends, marketing technologies, and best practices in data analytics

Skills & Qualifications

• 2-5 years of experience in marketing analytics, digital analytics, or data-driven marketing roles

• Technical Skills:

• Proficiency in SQL for data extraction and analysis

• Strong experience with data visualization tools (Looker, Tableau, Power BI)

• Knowledge of Facebook Ads Manager, TikTok Ads Manager, Google Analytics, Google Ads, and SEO tools

• Experience in A/B testing and experimentation frameworks

• Familiarity with Python or R for advanced analytics (a plus)

• Strong analytical and problem-solving abilities

• Ability to translate data insights into actionable marketing strategies

• Excellent communication skills to present findings to non-technical stakeholders

• Detail-oriented and proactive in identifying opportunities for optimization

What We Offer

• Competitive compensation 

• Medical, dental, and vision insurance

• Remote working environment in EST. 

• Company-paid life insurance

• 401(k) with company match

• Opportunity to be part of an elite, fast-growing legal brand

The pay range for this role is:

75,000 - 85,000 USD per year (Remote (United States))