
Lifecycle Marketing Manager
What Do We Do?
Triple Whale is a leader in business intelligence for e-commerce. With more than 20,000 customers in dozens of countries, our software tracks more than $35 billion of online commerce annually. Our culture, built on innovation, creativity, and speed, fosters an environment where great ideas can flourish. Headquartered in Columbus, Ohio, with additional offices in Israel, we are expanding our team to pursue an ambitious vision. Join us and be part of something big!
Job Summary:
As the lifecycle marketing manager, you will play a pivotal role in driving business growth — owning the company’s email and in-product marketing efforts across all stages of the customer lifecycle. This includes driving measurable outcomes in conversion, onboarding, adoption, upsell, and cross-sell efforts. The ideal candidate possesses 5+ years of relevant experience and a proven record of working effectively with GTM stakeholders to address business challenges. Strong skills in cross-functional communications, email copywriting, analytical thinking, and project management — and a proactive, customer-focused approach — are essential.
Key Responsibilities:
Own the end-to-end strategy and execution of lifecycle campaigns, automations, and experiments (email and in-product communications) and assess overall program performance, health, and effectiveness
Cultivate engagement and drive product consideration by writing compelling copy for all email and in-product communications
Establish, manage, and maintain the lifecycle marketing calendar and align with stakeholders across Marketing, Product, Customer Success, Sales, and Partnerships to consistently scale efforts while providing an optimal customer experience
Analyze diverse data sources to create highly targeted segments for improved performance. Design, formalize, and optimize the team’s lifecycle segmentation strategy to inform multi-channel tactics and amplify inbound efforts
Optimize our lead scoring system to ensure that high-value and high-intent leads are prioritized and routed to our sales team
Reimagine our nurture streams to advance funnel progression and accelerate pipeline
Foster a culture of innovation by developing an always-on email and in-product testing roadmap and sharing performance insights with the larger GTM organization
Requirements:
5+ years of experience in B2B SaaS Lifecycle, Email, or Growth roles
Experienced with HubSpot, and able to create and manage email segments, automation workflows, campaigns, and integrations
Proven success planning optimization and growth experiments
Strong analytical skills, and the ability to use data-driven insights to inform decisions & strategy
Excellent written and spoken communication skills
Strong cross-functional skills, with a demonstrated ability to work across GTM
Proactive, strategic, and self-motivated — always pushing to do better
Thrives in dynamic and fast-paced environments, comfortable navigating ambiguity
Energized by supporting teammates in achieving mutual goals; passionate about driving measurable impact
Knowledge of DTC / Ecommerce space a plus
Skills:
Ambitious and eager to grow within the role and the company
Self-motivated with a desire to create scalable processes within a growing company
Strong interpersonal skills and the ability to work collaboratively in a team environment
Ability to multitask and manage multiple projects simultaneously
Problem-solving skills and attention to detail
The base salary for this role ranges from $86,000–118,000. Base compensation packages are determined based on a myriad of factors unique to each candidate, including location, skills, and experience level.
Triple Whale is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Our Values
We Are Customer Obsessed: From our mission to every detailed project, everything we do is designed to create a positive impact for our customers.
We Move (Very!) Quickly: The speed at which we work, iterate, and deliver value is our most competitive advantage.
We Are Trustworthy: Candor, directness, and honest communication helps us learn, grow and improve so we can win together.
We Are Curious: We extend beyond our comfort zone and ask questions that guide us towards new, creative, and bold paths.
We Act Like A Mensch: We act with honor, integrity and empathy, and have deep respect for our customers and each other.
Perks
Greatest Team: A world-class team of the brightest and most talented out there! Work with fun, hardworking, kind, nice people who are passionate about what they do
Compensation: Competitive salary, benefits, and equity
Family Focus: Parental leave and flexibility for families
Time Off: Generous PTO. We want you to relax when you need to relax!
Healthcare: Excellent medical, dental, and vision coverage
401K: 3% matching
Join Us in Making Waves
If you’re looking for more than just a job and want to be part of a movement reshaping the future of Ecommerce, Triple Whale is the place for you. We’re on the lookout for driven, curious, and creative individuals ready to thrive in a fast-paced environment.
Increase your chances of landing your dream career.
About the company
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