Social Media Marketer

About Twine

We're a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups alike, Twine is the go-to platform for mission-critical projects. With over half a million registered freelancers and a growing roster of 35,000+ companies, we've become the comprehensive solution for all things freelancing.

Our Mission

At Twine, we recognize that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That's where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavors.

About the Job

We are seeking a Social Media Marketer for a leading Denver-based digital marketing agency. A successful candidate will have a good foundation on numerous social media platforms and will be responsible for creating custom content for several clients across a variety of different industries. You must be an excellent all-around creative with an emphasis on copywriting and design to carry the brand of each client through to their social accounts; both management and marketing.

Essential Functions/Responsibilities (including, but not limited to):

• Managing:

• Client meetings

• Login details for client accounts

• Multiple projects at one time

• Social media accounts

• Responsible for:

• Setting up social media accounts

• Designing and implement social media strategy to align with client goals

• Setting specific objectives and KPIs

• Generate, edit, publish and share engaging content daily (e.g. original text, photos, and news)

• Overseeing social media accounts’ design (e.g. Facebook timeline cover, profile pictures and post images)

• Suggesting and implement new features to develop brand awareness, like promotions and competitions

• Monitoring traffic metrics

• Create reports on social media platforms and ad performance

• Staying up-to-date with all the newest social media platforms, features, and content themes

• Organizing and communicating with the team:

• Tasks

• Feedback

• Next steps

• Meeting notes

• Project status

• Experience with:

• Facebook

• Instagram

• Pinterest

• LinkedIn

• Google Analytics

• Pixel Tracking and Conversion Tracking Codes

• Canva

• WordPress preferred

• Photoshop preferred

Requirements

• Ability to proactively identify client growth opportunities and communicate efficiently to the business development team

• Creative copywriter who can develop well-written, witty, fun, interesting and pithy content for social media posts and ad copy

• Understanding of various platforms and their nuances, how to adjust content for varying audiences

• Excellent and professional verbal and written communications skills with clients and team members (phone, email, and face-to-face)

• Excellent computer skills with proficiency in Microsoft Suite, Google Drive, and Dropbox

• Strong interpersonal, problem-solving, influencing, facilitation, and conflict-resolution skills

• Strong organizational, analytical, prioritization, and decision-making skills

• Passion for technology and all things digital – trends vs. fads, algorithm changes, emerging technologies and if/when/how to test and adopt new platforms, tactics and trends

• High level of:

• Attention to detail (including accurate data entry skills)

• Self-motivation

• Ability to:

• Prioritize, manage time, switch gears, and multi-task in a fast-paced environment

• Think several steps ahead and execute tasks without (or before) being given direction

• Take work direction well & follow specific processes (once taught)

• Work well independently, as well as collaboratively with the team

• Utilize the correct tools, resources, and team members to find answers to client questions