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Director of SEO - Healthcare Sector
Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design.
Title: Director of SEO - Healthcare Sector
Direct Manager Title: Managing Director, Performance Marketing
The Role
We are seeking an exceptional Director of SEO specialized in the healthcare industry, including Hospitals, Behavioral Health, Senior Living, health tech, and more. The ideal candidate will bring over a decade of SEO expertise, including a strong background in integrating SEO and SEM at the forefront of changing search patterns.
The candidate should have a solid technical foundation and a proven track record of developing and executing comprehensive SEO strategies that drive significant business outcomes, as well as a clear POV on where the industry is heading and enthusiasm participating in thought leadership and new business activities alongside ongoing client work.
What You’ll Do
Strategic Partnership and Leadership:
Act as a proactive partner in guiding both clients and internal teams towards unified SEO/SEM strategies, ensuring alignment with broader digital marketing objectives
Lead and manage a large SEO team, fostering a collaborative environment that encourages innovation and high performance
Business Development:
Take an active role in new business pitches, providing a strong point of view on industry trends and strategic direction to prospective clients
SEO Strategy and Execution:
Develop and implement advanced SEO strategies tailored for the healthcare sector, aiming to maximize visibility and patient engagement
Content Strategy Collaboration:
Work closely with content teams to provide strategic SEO input on content development, ensuring all content is optimized for search engines from the outset
Technical SEO Management:
Manage technical SEO elements such as schema markup, sitemaps, redirections, and indexing to ensure optimal site performance and search engine accessibility
Algorithm Updates and Adaptations:
Stay abreast of the latest Google algorithm updates and adjust strategies accordingly to maintain and enhance search rankings
Comprehensive Campaign Management:
Design and execute content campaigns, backlinking strategies, and off-site linking initiatives to strengthen domain authority and search relevance
Site and Structure Optimization:
Optimize internal linking structures and site architecture to improve user experience and support SEO goals
Client and Stakeholder Communication:
Regularly engage with clients and stakeholders, adeptly handling complex inquiries and presenting strategic insights and results confidently and clearly
Ideal Qualifications
Proven Track Record of Tracking ROI Outcomes:
The candidate must demonstrate a proven track record of effectively tracking and analyzing ROI from various digital marketing initiatives. This includes quantifying the quality of leads generated through phone calls, form submissions, live chats, and newsletter signups, and correlating these outcomes directly with SEO efforts. They should be adept at setting up and refining analytics and tracking systems to provide detailed insights into user behavior, thereby optimizing campaigns for maximum conversion and assessing the impact of SEO activities on overall business objectives.
Minimum 10 years of experience in SEO, with a significant focus on the healthcare industry
Proven track record of Advanced SEO strategy development across a wide range of top tier clients, ideally at a top SEO/Digital Marketing agency
Experience working on websites with 100,000s to 1,000,000s of visits per month
Advanced SEO reporting and SEO analytics across a range of platforms
Preparation of high-level presentations suitable for delivery to C-Suite executives
Previous management and development of mid-level SEO practitioners
Additional Skills
Hard Skills
Proficient with CMS platforms such as WordPress, HubSpot, Sitecore, and Drupal to manage and optimize content effectively
Experienced in using call tracking platforms like CallRail and Call Tracking Metrics to analyze call-based lead generation and customer engagement
Skilled in SEO reporting, developing detailed reports that measure success and inform future strategies
Extensive knowledge of technical SEO, including schema, site maps, redirects, indexation, and taxonomy
Experience Working with software engineers and/or web developers
Proven ability to stay updated with Google algorithm changes and the implications for SEO strategies
Experienced in deploying successful content, backlinking, and off-site linking campaigns
Experience working with and managing copywriters
Strong understanding of content gap analysis, competitor analysis, and strategic SEO planning
Proficient with SEO and analytics tools such as Ahrefs, Google My Business, Google Search Console, and GA4
Experience in managing paid search campaigns and integrating them with organic search efforts
Demonstrated ability to work with a diverse range of clients, adapting strategies to meet unique needs and goals
Soft Skills
Growth mindset, constantly pioneering new strategies and growth opportunities for the team and ultimately the department
Caring and empathetic coach and mentor
Excellent analytical, organizational, and project management skills
Strong communication and presentation abilities, capable of effectively articulating strategy and results to stakeholders at all levels
Innovative thinker with a track record of implementing creative SEO solutions that deliver measurable results
Perks and Benefits
Competitive Salary
Health, Dental and Vision benefit packages to fit all types of lifestyles
Life, Short and Long Term Disability Insurance paid 100% by the company
FSA / HSA Options
401(K) with a generous company match program
Flexible Paid Time Off (aka- unlimited)
Paid Parental Leave
Hybrid and Remote work schedules available
Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
Employee Referral Program
About Unlock:
Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.
We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.
Equality Opportunity Employer Statement
Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
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