Content Marketing Manager

Overview

UPSTACK is the leading full-service technology advisory firm, transforming how businesses design, source, implement, support, and optimize IT infrastructure. Clients benefit from decades of expertise, enhanced support, and UPSTACK’s proprietary technology—delivering faster deployments, cost savings, and streamlined access to critical solutions.

Our expertise includes: data center colocation, network connectivity, SD-WAN, unified communications, cloud contact center, CX-AI, private/public cloud, security, mobility, business continuity, and IoT.

Under the leadership of Founder and CEO Christopher Trapp, UPSTACK is committed to exceptional customer experiences, serving 6,500+ clients—from SMBs to enterprises—and managing over $550M in annual technology spend across industries.

About the Role

UPSTACK is in the middle of a meaningful transformation - from a relationship-driven technology advisory firm to an AI-augmented advisory platform built on proprietary data. Where every client engagement makes the next recommendation smarter, creating a compounding intelligence advantage that no competitor can replicate. This role reports directly to the Director of Product & Growth Marketing.

You will own the content engine that powers our demand generation campaigns, thought leadership, sales enablement, and brand presence. This is an execution-first role that requires real editorial judgment and an AI-forward mindset. You think about how content, automation, and AI tools work together to move faster, produce more, and drive better outcomes. You bring ideas about how AI can improve the way we create, distribute, and measure content.

Key Responsibilities

Content & Thought Leadership

• Long-form articles, executive POVs, and ghostwritten thought leadership for target verticals

• Blog strategy and execution: drafting, managing approvals, publishing

• Case studies and client proof narratives (in partnership with cross-functional teams)

• Sales enablement collateral: one-pagers, campaign assets, leave-behinds

Organic Social & Brand Presence

• LinkedIn content calendar: company page management, executive/advisor voice content, engagement cadence

• Amplification strategy for thought leadership and campaign content

Campaign & Email Execution

• Email nurture sequences and campaign sends built and deployed in HubSpot

• Landing page copy and CTA optimization in collaboration with the Performance Marketing lead

• ICP-specific content tailored to personas

Website & SEO

• Website copy updates and refreshes as messaging evolves

• SEO-informed content production in partnership with the Performance Marketing lead

Events & PR Support

• Pre- and post-event content, logistics support as needed

• Company announcements, press releases, and basic media hygiene

AI Operations

• Actively use AI tools (e.g., Claude, ChatGPT, Perplexity, etc.) to accelerate content production and ideation

• Bring forward ideas and implement workflows for how AI can improve content operations across the team

• Help establish UPSTACK's internal content AI playbook as the team matures

Required Qualifications

• 3–5+ years in B2B content marketing, ideally in technology, SaaS, or professional services

• Strong writer with range - you can move from a crisp LinkedIn post to a long-form whitepaper without losing the thread or the audience

• AI-forward by default - you are already using AI tools in your daily workflow, have a point of view on what works, and are excited to push further

• Comfortable in a build environment - there is no inherited playbook here; high ownership is expected and rewarded

• Organized, self-directed, and execution-focused - you can manage multiple content streams without dropping balls

Preferred Tools & Experience

• HubSpot: ability to build emails, landing pages, and manage lists without needing a developer (strongly preferred)

• SEMrush or Ahrefs: keyword research, content gap analysis, SEO performance tracking

• LinkedIn Campaign Manager: organic strategy and/or paid amplification experience

• Asana: Content calendar and project management

• Canva or Adobe Express: light design for social and campaign assets

• Gong or similar: familiarity with sales call intelligence to inform content strategy a plus

• Analytics: content performance measurement

Salary Range

Employees new to UPSTACK typically come in at the start of the pay range. UPSTACK focuses on providing a simple and transparent pay structure, which is based on a variety of factors, including location, experience, and job-related skills. 

The salary range for this role is $80,000.00 to $100,000.00. 

Closing

UPSTACK is an Equal Opportunity Employer and does not discriminate based on race, gender, ethnicity, religion, national origin, age, disability, veteran status, gender identity/expression, sexual orientation, or on any other basis prohibited by law. Consistent with applicable state and local law, UPSTACK will consider employment for all qualified applicants.

UPSTACK is committed to providing reasonable accommodations to individuals with disabilities as required by applicable law. Accommodations may include adjustments to the application, interview, or assessment process, as well as modifications to the work environment or job duties to enable individuals to perform the essential functions of the role. Requests for accommodations will be evaluated on a case-by-case basis and provided unless they impose an undue hardship on the organization.

At this time, UPSTACK will not sponsor a new applicant for employment authorization for this position.

We endeavor to make the application process accessible to all applicants. If you would like to contact us regarding accessibility and/or need assistance completing the application process, please contact us at recruiting@upstack.com.