HubSpot Marketing Manager

About Upward Technology

Founded in 2007 and headquartered in Portland, Oregon, Upward Technology is a Managed IT Services Provider and cybersecurity consultancy that helps businesses modernize their technology and unlock their full potential. We serve as either a fully outsourced IT department or co-managed partner alongside in-house teams, supporting hundreds of client locations and thousands of users across six time zones. As the first Certified B-Corp MSP in the Pacific Northwest, we believe business has a responsibility to employees, the environment, and our community.

About the Role

We're looking for a strategic, detail-oriented Marketing Manager with exceptional taste and deep HubSpot expertise to drive qualified lead generation and elevate our brand. This is a high-impact, performance-driven role where your success directly translates into earnings — the better you perform, the more you make.

You'll own our marketing engine end-to-end: from crafting campaigns and managing our web presence to refining segmentation strategy and nurturing prospects through the funnel. If you thrive on turning data into action and have a sharp eye for what "great" looks like, we want to hear from you.

Key Responsibilities

Lead Generation & Campaign Execution

• Design, execute, and optimize multi-channel campaigns to drive qualified leads into our sales pipeline

• Manage HubSpot Marketing Hub — including email marketing workflows, sequences, automation, and reporting

• Plan and manage Google Ads campaigns with a focus on ROI and lead quality

• Craft compelling direct email outreach strategies for targeted prospect lists

HubSpot & Marketing Operations

• Serve as the in-house HubSpot expert, owning our CRM marketing configuration

• Build and maintain sophisticated segmentation, contact properties, lifecycle stages, and lead scoring models

• Ensure clean data hygiene and reporting accuracy across the platform

• Continuously optimize the lead-to-deal conversion funnel

Website Management

• Manage and improve the Upward Technology website as the business evolves

• Ensure messaging, content, and design reflect our brand standards and market positioning

• Implement SEO best practices and conversion rate optimization

Current Client Messaging

• Work alongside Account Management and leadership team to continually message segments of our current client base.

• Develop campaigns and programs that drive current client engagement

Strategy & Messaging

• Develop and refine overarching marketing strategy aligned with business growth goals

• Develop and maintain key metrics and reporting on marketing effectiveness. Regularly report internally.

• Stay current on MSP/cybersecurity industry trends to inform positioning and content

Requirements

• HubSpot Certified (Marketing Hub certification required; additional HubSpot certifications a strong plus)

• 3–5+ years of experience in B2B marketing, preferably in IT services, SaaS, or managed services

• High taste-level, demonstrated through examples of past projects or work samples

• Proven track record of generating qualified leads through digital marketing channels

• Deep expertise in email marketing, marketing automation, and CRM management

• Work Pacific Standard Time hours every day

• Hands-on experience managing Google Ads campaigns

• Strong understanding of segmentation, lead scoring, and funnel optimization

• Experience managing and updating business websites (CMS proficiency required)

• Excellent written communication skills with a sharp, polished aesthetic sensibility

• Strategic thinker who can also roll up their sleeves and execute

Nice to Have

• Experience marketing for MSPs or IT services companies

• Familiarity with cybersecurity or compliance frameworks (CMMC, NIST, CIS)

• Google Ads certification

• Experience with B-Corp or mission-driven organizations

Compensation & Incentives

• Competitive salary

• Performance Incentive Program: Compensation tied directly to qualified lead generation — specifically, prospects that advance into the Deal stage of the pipeline

• This structure is designed to reward results — if you're great at what you do, your earnings will reflect it

Why Upward Technology?

• Remote flexibility — work from anywhere

• High-impact role with direct visibility to leadership

• Uncapped earning potential tied to your performance

• Mission-driven company — first Certified B-Corp MSP in the Pacific Northwest

• Strong culture — 95% employee retention rate speaks for itself

• Core values: Relentlessly Accountable · Easy to Work With · Dominate the Details · Committed to Excellence

If you have samples of work product, including websites or brand attributes you have designed, please share them. We will be selecting a candidate with a high-taste level and keen eye for modern branding.