Business Analyst

About Verifast

Verifast is an all-in-one identity verification platform trusted by property managers, lenders, brokers, and underwriters across the US and Canada. With hundreds of workflows and human-powered customer support, Verifast improves application efficiency by 90% while reducing false positives and negatives. Transparency across the platform differentiates Verifast from its competitors and has resulted in an industry-leading reputation for trust.

About the Role

The Business Analyst will play a critical role in enabling revenue growth through operational rigor, data accuracy, and meaningful performance insights. This role will be hands-on in HubSpot and Gong, building the reporting foundation, systems, and workflows required for Sales and Marketing to operate efficiently and predictably.

The ideal candidate is analytical, detail-oriented, and passionate about turning data into actions that improve pipeline progression, revenue performance, and sales effectiveness.

Key Responsibilities

• Build, optimize, and maintain dashboards and reporting within HubSpot to track KPIs across the entire revenue funnel

• Own CRM governance and data hygiene to ensure accurate forecasting and pipeline visibility

• Analyze Gong insights to identify trends in customer conversations and support sales coaching and enablement

• Drive operational improvements by identifying conversion bottlenecks and recommending process enhancements

• Automate workflows and enablement processes within HubSpot to streamline GTM execution

• Support revenue forecasting and performance reviews with accurate data and scenario modeling

• Partner closely with Sales and Marketing leadership to enhance lead quality, stage progression, and SLA adherence

• Evaluate and implement tools and integrations that enhance GTM operational efficiency and scale

Qualifications

• 3–5 years of experience in Revenue Operations, Sales Operations, or Business Analysis within SaaS

• Demonstrated expertise in HubSpot (reporting, automation, lifecycle management, data structure)

• Hands-on experience using Gong or similar conversation intelligence tools to drive performance improvements

• Strong analytical skills with the ability to translate insights into prioritized decisions

• High attention to detail with ownership of data quality and process consistency

• Excellent communication and stakeholder management skills across GTM functions

• Ability to thrive in a fast-paced environment with evolving priorities and expectations

The pay range for this role is:

80,000 - 100,000 CAD per year (Remote (Canada))