Marketing Coordinator

About Visana Health

Visana Health is the world's most comprehensive virtual women's health clinic, providing longitudinal medical care and integrated whole person support for every phase of a woman's life. While other women's health companies focus on fertility and maternity, Visana is the only company focused on providing longitudinal, value-based care from menstruation to menopause, including preventive care, urgent care, and complex gynecology care.

We’ve built a best-in-class care model that dramatically improves patient outcomes and experience while reducing costs. We're rapidly becoming the clinic of choice for leading health plans & self-funded employers, including national health plans and Fortune 200 companies, and recently raised a round of capital from world-class healthtech investors.

We've built a team of employees and clinicians passionate about women's health and dedicated to revolutionizing women's healthcare. If this mission resonates, we'd love to hear from you. www.visanahealth.com.

About the job

Visana is committed to addressing inequities inherent in women’s healthcare. The marketing team works closely with Visana’s clinical team to ensure marketing campaigns and content align with Visana’s value-based care model. The primary objective of Visana’s enrollment marketing is to achieve set enrollment goals in each individual patient population while being guided by the core tenet that women deserve better health care through all phases of their lives and are entitled to empathetic and clinically accurate information.

You will have the opportunity to help drive brand positioning through research and analysis of healthcare trends and patient engagement. In collaboration with the marketing and clinical operations team you’ll work to address issues like equitable care and marketing standards for trans, non-binary, and gender diverse patients in need of gynecological care, engagement and enrollment strategies for underinsured populations, and how to improve health literacy.

What you will do

The Marketing Coordinator will play a crucial role in supporting our marketing efforts across multiple channels. This includes managing email campaigns, social media execution, reporting, webinar coordination, and more across our clients. The ideal candidate will have experience working with marketing tools and a passion for women’s health.

Key Responsibilities:

• Email Campaign Management: Design, implement, and optimize email sequences to drive engagement and conversions; Execute marketing strategies and track campaign performance to ensure alignment with revenue goals.

• Social Media Execution: Extend our reach by uploading and scheduling content across social media platforms (Facebook, Instagram, etc.), while ensuring consistent branding and messaging across all digital channels.

• Measurement and Reporting: Track and analyze campaign performance using data and key performance indicators (KPIs); Update tracking grids and provide the first draft of reports for review.

• Webinar and Event Coordination: Schedule and coordinate webinars, including content creation and speaker management; create and manage Zoom events, ensuring smooth execution before and during the event.

• Conduct Market Research: Schedule and coordinator interviews with potential patients; conduct secondary research on social platforms to supplement primary research for team analysis.  

  This is a fully remote position. Occasional in-state or out-of-state travel is required (up to 1-2x a year).

Qualifications

●      2+ years of experience in marketing, communications, healthcare, public health

●      Experience with ActiveCampaign or other email marketing/CRM platforms

●      Experience with webinar platforms, particularly Zoom

●      Strong analytical skills and experience in tracking marketing metrics and reporting

●      Excellent written and verbal communication skills

●      Ability to work independently in a fast-paced, remote environment

●      Passion for women’s health and well-being

Nice to have:

●      Familiarity with Intercom or other customer communication platforms

●      Experience in content creation (writing, Figma, etc.)

Benefits

Visana provides industry-leading benefits, including medical, dental, and vision insurance, HSAs & FSAs, 401(k), and more for benefits-eligible employees.

As part of your duties, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career, you will be expected to follow the company’s security and privacy procedures to ensure our users’ information remains strictly confidential. Security and privacy training will be provided.

Visana Health is a proud Equal Opportunity Employer – we recruit, train, compensate and promote our team members based on qualifications. We know how important it is not only to include, but to actively seek out a diversity of opinions and voices.

We want to hear from you regardless of your race, religion, national origin, sex, gender identity, sexual orientation, disability, age, veteran status, or any other applicable legally protected characteristics.