About VOY

VOY is a British telehealth platform with over 1.5 million patients worldwide. We're a full digital health platform (https://www.joinvoy.com/) - from diagnostics and consultations, through chronic disease management, to data-driven predictive healthcare. Now we're launching in Poland. We're starting with obesity treatment and GLP-1 therapy - a segment where 9 million Polish adults currently have virtually no access to modern pharmacological treatment. But that's just the beginning.

Why we're doing this

Nearly 9 million adults in Poland are living with overweight or obesity. There's a lack of comprehensive care that combines medical consultations, diagnostics, pharmacotherapy, and long-term support in one place.

That's exactly what we're building. VOY is a platform that guides the patient through the entire process - from the first consultation and blood tests, through therapy selection (including next-generation medications), to regular progress monitoring and lifestyle change support. We're not selling pills. We're building a care system that actually works.

Our mission: "Make 100 years of healthy life a joyful normality." In the UK, we've already helped hundreds of thousands of patients. Now we're building the same in Poland - and we're looking for people who want to play a real part in it.

About the role

You'll have an outsized impact on how we grow. This isn't a role where someone tells you what to do hour by hour. Your decisions, your campaigns, your ideas - they directly drive the results of the entire company.

You'll join as the founding growth hire - the first person responsible for growth in Poland, full-time. We want someone who takes ownership from day one, moves fast, and doesn't wait for permission to test.

You won't be working alone. You'll work directly with the marketing team in the UK, who provide creatives, strategy, and proven playbooks from a market where VOY already operates at scale. You have support, mentoring, budget, and tools - but you decide how to deploy them in the Polish market.

What this role focuses on

Paid campaigns - you run Meta Ads and Google Ads. You test creatives, audiences, messaging. You optimise for patient acquisition cost, not clicks. You have real budget and freedom to experiment.
Landing pages and conversion - you test CTAs, layouts, conversion flows. A/B testing is your daily bread. You build pages that don't just look good but actually convert.
Social media and community - you build VOY's presence on Instagram, Facebook, and TikTok. You have ready-made templates and a brandbook from the UK, but we also want your ideas - you know better what resonates with Polish audiences.
New channels - influencer marketing, partnerships, content, email, forums, groups, comments - wherever people talk about health and weight loss, we want to be there authentically.
Adaptation and localisation - you have access to creatives and strategies that already work in the UK. Your role isn't copy-paste, but understanding what will work in Poland and why, and adapting our strategies to the Polish market.
Analysis and decisions - you track metrics (CAC, conversions, engagement), report what's working and what isn't. We make decisions based on data, and you have a voice in every one of them.
AI and automation - we work with a full AI stack. You use Claude and other tools to optimise workflows, analyse data, create content, and automate repetitive tasks. We're looking for someone who treats AI as an everyday work tool, not a novelty.

Tools you'll work with

Meta Ads Manager, Google Ads, GA4, Looker Studio, Mailchimp, Canva/Figma, Claude (AI), workflow automation tools

How this role grows

Now: the only growth person in Poland. Huge autonomy, fast pace, direct impact on results from day one.
6 months: bigger budget, more channels, first results to scale, building a team in Poland.
12+ months: the role evolves into team management and leadership.

Who we're looking for

Experience

1-4 years in digital marketing - D2C, e-commerce, startup, or performance agency
Hands-on Meta Ads and/or Google Ads experience - running campaigns independently
Experience with landing pages - A/B testing CTAs, layouts, conversion flows
Familiarity with GA4 and basic spreadsheet proficiency
Ability to tailor content to our target customer
Native Polish and conversational English (for UK team collaboration)
Experience using AI tools (Claude, ChatGPT) in daily work

Big plus, but not required

Experience in health, wellness, fitness, or D2C
Basic design skills (Canva, Figma) or using AI for these tools
Email marketing experience (Mailchimp, Klaviyo)
Running social media with measurable results
Creating short-form video (Reels, TikTok)

Mindset

Interest in D2C is a must. Familiar with Zero to One, Obsessed, StoryBrand, or Hacking Growth? Great. Hands-on experience building growth? Even better.

What we offer

A voice in strategic decisions - we'll work as a small team, and you co-create what VOY looks like in Poland
A real path to managing a team within 12-18 months with your own team and budget. In a corporate, you'd wait 5-8 years
You join as the first growth hire in Poland - we're building from the ground up
Competitive compensation
B2B or contract (umowa zlecenie), with the option to transition to full-time employment after a trial period if both sides agree it's the best arrangement
If you prefer remote work and flexible hours, we care about what you deliver, not when or where you sit at a desk
Direct collaboration with the UK team - access to creatives, playbooks, and strategic support, so you're not starting from scratch
Mentoring from people who scale our company and manage $100M+ marketing budgets

How to apply

Send your CV and a short message (2-3 sentences) about why this role interests you.
If you have a portfolio, case study, or campaign examples - include a link. No cover letter required.

Hiring process

CV + portfolio review (if you have one)
Video call (30 min) - fit, experience, motivation
Reference check from previous role
English-language conversation with UK leadership
Practical mini-task (max 1-2h) - create a test campaign
Start late June / July

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Growth Marketer / Engineer - Remote