Digital Marketing Lead (SEO/PPC)

Who We're Looking For

• Desired Education

• Bachelors in Marketing, Journalism, Communications, Information  Systems, Business, Statistics or related major

• 18 Months + Experience in at least two of the following: We will train you on anything you don't know :)

• General knowledge of SEO/Technical SEO/Local SEO

• General knowledge of Google Ads

• Knowledge and experience with social media ad management

• General knowledge of Google Analytics

• General Knowledge in CRO

• Qualities

• Excellent customer service skills

• Capable of working concurrently on several projects

• Excellent organizational skills and attention to detail

What You'll Do

• Manage all aspects of SEO and PPC campaigns for clients in order to drive client growth/success

• Optimize client websites for search engines (on-page SEO)

• Perform keyword research for both SEO and PPC campaigns

• Analyze competitors’ websites and online marketing initiatives

• Create and manage paid search ad campaigns

• Manage significant paid search budgets on top tier search engines (Google & Bing)

• Prepare monthly SEO campaign reports

• Optimize web content for keywords related to customer products and services

• Consult with clients about their business goals and propose solutions and strategies that meet their needs (primary point of contact for your individual clients)

• Analyze and Correct technical issues on the backend of websites

• Perform A/B, website usability, and website conversion rate testing with a focus on Conversion Rate Optimization (CRO)

Check out our culture on social media:

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*You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!

WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!