Head of Performance Marketing

🚀 Whatnot

Whatnot (YC W20) is a livestream shopping platform and marketplace backed by Andreessen Horowitz and Y Combinator. We’re one of YC’s top companies and one of the fastest growing marketplaces ever. We’re laser focused on creating an exceptional software company, team, and place to work.

Our mission: enable anyone to turn their passion into a business and bring people together through commerce. We’re building the future of ecommerce; an interactive community where creators can make a living off their passion. 

📈 Opportunity Size

The ecommerce experience has been static for 20+ years and is one of the largest opportunities for disruption in the startup space today. Livestream shopping is a $300B GMV market in China and has grown 100% YoY. Retail is a $5T market opportunity!

💻 Role

As our Head of Performance Marketing, you will lead a team to scale a critical capability for the company’s growth. Reporting directly to the CEO, you’ll manage a team of marketers and campaign managers to drive the success and effectiveness of our performance marketing online media properties and beyond. You’ll need to deeply understand customer personas, creative that resonates with them as well as every metric that drives campaign performance. 

👋 You

Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.

• 10+ years of work experience with at least 3 years spent running large performance marketing campaigns

• World-class judge of talent and incredible team builder. You have previous experience building and scaling a world-class performance marketing team up to $10M+/mo in spend with strong payback periods

• Can help a team effectively deliver world-class creative that resonates with an audience while having a command of every key metric to drive business performance

• Know the entire performance marketing landscape, and have a perspective on how to build world-class campaigns in today’s changing landscape – this includes knowledge of the tools to use, running effective campaigns, the metrics to measure, and the proper attribution methodologies

• You will partner cross-functionally with our data, finance, engineering, and marketing teams to drive campaign success

• Can roll up your sleeves, to run any campaign yourself even if you haven’t done this fully for a period of time

🎁 Benefits

• Competitive base salary and stock options

• Unlimited Vacation Policy and No Meeting Holidays

• Health Insurance options including Medical, Dental, Vision, Life, Short term disability & Long term Disability

  • Whatnot covers 99% of employee premium costs, and 75% of dependent care premiums for Medical

  • Dental and Vision sponsored 100% by Whatnot for employees and dependents

• Work From Home Support

  • Laptop provided by Whatnot and home office setup allowance

  • $450 work-from-anywhere quarterly allowance for cell phone, internet, or co-working space

• Care benefits

  • $1,350 quarterly allowance on food

  • $1,500 quarterly allowance for wellness

  • Paid Parental Leave

  • $20,000 for family planning, such as adoption or fertility expenses

💛 EOE

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.