Purpose:

The Marketing Automation Specialist will support Wondr Health B2C Marketing by supporting primarily the B2C funnel (adoption and engagement) personalize and scale multi-channel communications, while maximizing conversion and engagement. This role is responsible for: establishing marketing automation best practices, marketing data hygiene, operationalizing marketing channel support, journey building, optimization, and troubleshooting.

Essential Functions:

1. Salesforce Marketing Cloud Expertise:

Support marketing and cross-functional teams with urgency to troubleshoot questions related to data accuracy and delivery as they arise.
Provide guidance to build, QA and scale personalized journeys to maximize conversion and engagement.
Provide documentation and training to marketing teams on best practices.

2. Data Management and Automation:

Monitor database health and accuracy, volume, and integrations, performing regular data cleansing procedures alongside IT partners.
Implement segmentation, testing, and targeting strategies to optimize outcomes.
Implement and streamline marketing processes through automation to enhance operational efficiency.

3. Analytics and Reporting:

Monitor and analyze campaign performance metrics assessing effectiveness and identifying areas of opportunity.
Generate reports on key marketing KPIs and provide insights to stakeholders.

4. Compliance and Best Practices:

Stay abreast of industry trends and best practices in Salesforce Marketing Cloud and other marketing automation tools to help optimize Wondr Health marketing initiatives.
Ensure compliance with data protection regulations and industry standards.

Knowledge, Skills, and Abilities:

In-depth knowledge of Salesforce Marketing Cloud features, functionalities, and best practices, including experience with journeys using Salesforce data entries, AMPscript, and SQL.
Strong analytical and problem-solving skills.
Exceptional attention to detail.
Excellent communication and interpersonal abilities.
Ability to collaborate effectively with cross-functional teams.
Experience with Salesforce CRM, HubSpot, Microsoft Excel

Qualifications:

Education:

Bachelor's degree in Marketing, Business, or a related field.

Experience:

2-5 years of experience in Marketing Operations/Marketing Automation, with a focus on Salesforce Marketing Cloud.

Delight us even more:

Salesforce Marketing Cloud certifications are a plus.
Experience in health, technology, or related industry
AI experience

General Working Conditions:

General office working conditions can be remote work from home or in the office. Each department head determines if position is work from home or hybrid meaning works from home and in the office as needed. Work schedules vary. When working in the office pod workstation area has little or no privacy. Involves extended periods of sitting at a workstation performing computer duties. Constant flow of interruptions by personnel, visitors to the area and telephone calls. Private workstations are available as needed. Certain positions are assigned an office.

Disclaimer:

This description is intended to be sufficient merely to identify the classification and be illustrative of the duties that may be assigned. It should not be interpreted to describe all the duties an employee assigned to this classification may be required to perform.

Wondr Health is an equal opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. All employment is decided based on qualifications, merit, and business need.

Marketing Automation Specialist