Brand Marketer (2C Growth)

WOO operates a centralised exchange WOO X and a decentralised platform WOOFi, democratising access to top-tier liquidity and exceptional trading execution while keeping costs competitive. Our native token, $WOO offers token holders a unique position to participate, engage, and maximise the benefits of both the DeFi and CeFi ecosystem. Our team of 200 talented employees is located across 12 cities worldwide 🚀

Our vision is to inspire confidence, higher performance, and joy in every user. We have a mission to provide the best liquidity on the best terms. We compete not just on price execution but also on integrity, user experience, innovative tools, and global opportunities. 

About the opportunity:

We are looking for a Brand Marketer (2C Growth) who can join us along this mission and vision. You’ll become an integral part of the Branding team, which is responsible for crafting and maintaining WOO's distinctive visual identity, personality, and brand voice. The team ensures the brand's values and goals are aligned with its content and integrated marketing to drive awareness and position the platform as a trustworthy and innovative leader in the crypto space. Interested? Keep on reading!

What you’ll be working on:

• Developing differentiated and hyper-targeted product storytelling that speaks directly to user needs.

• Working closely with our brand partners and agencies on next-level brand partnership content, campaigns and activations.

• Build out the 2C affiliates strategy to expand WOO brand awareness.

• Contributing to omni-channel and highly relevant educational content for beginners and veterans alike.

• Implementing a winning SEO strategy to ensure our content reaches the right audience and dominates search rankings.

• Developing differentiated product storytelling that speaks directly to the needs of retail.

Why work with us: 

Join us in realising our vision in advancing decentralisation, and leading innovation in CeFi and DeFi. Enjoy work flexibility, a supportive team, and an environment that nurtures your ideas. Plus, expect a performance-based annual bonus for all contributors at WOO 💪

About you:

• 3+ years of experience in brand marketing, content management or a similar role within the crypto industry.

• Strong understanding of the crypto market, blockchain technology, and the overall financial ecosystem.

• Proven track record of managing successful brand campaigns and content strategies.

• Experience in product marketing, particularly with 2C dynamics and user acquisition strategies.

• Excellent written and verbal communication skills with a keen eye for detail.

• Proficient in using marketing tools such as Google Analytics, SEO tools, content management systems (CMS), and social media management platforms.

• Strong project management skills with the ability to juggle multiple priorities and meet deadlines.

Getting the job

We're actively seeking talented individuals to join our team outside of our typical hiring schedule. This proactive approach allows us to connect with exceptional candidates like you even before specific positions become available.

On average, successful candidates go through five rounds of interviews and tests. Our hiring process begins by meeting with our People Team, who help facilitate the process of placing you in your new role. You can expect to share your experience and ideas in online video interviews with our hiring team, made up of management and potential new colleagues.

Submitting your resume now ensures that you're first in line when new opportunities arise. By doing so, you'll have a head start in the selection process and get a chance to showcase your skills and experience.