Product Growth Manager

We are looking for a driven, technical, and collaborative Product Growth Manager to lead our global user growth initiatives. In this role, you will be responsible for crafting and executing strategies to drive user acquisition, activation, and retention for Zenlayer’s Turbo application. You will be working cross-functionally with our internal teams to ensure that product operations and performance are optimized based on behavioral data and trends across Turbo’s target and current user base. The Product Growth Manager will be instrumental in expanding Turbo’s channel and achieving its user growth goals. 

What is Turbo?

Turbo is Zenlayer's VPN + application accelerator, designed to make apps up to 500% faster. Turbo uses a global network of servers to optimize traffic and route it through the fastest path possible. This means users can connect to their apps in half the time, even in remote locations or places with slow internet connection. Turbo encrypts traffic so that user data is safe from prying eyes, and allows access any application or website. For any application, Turbo will make it faster!

About Zenlayer

Zenlayer is the first massively distributed edge cloud provider, operating 290+ Points of Presence across 70+ countries. With accolades including PTC “Best Networking Innovation”, “Outstanding Cloud, Data Center, or Interconnection Company”, and Inc. 5000, we enable businesses to deploy and run applications at the edge, thus reducing network latency to the end user. Zenlayer focuses on improving connections worldwide, all while nurturing a unique company culture that values service, growth, and trust. As a “Zenplayer”, you’ll be joining a community of success-driven team players that share the dream of powering a better-connected world.

Duties & Responsibilities: 

• Develop and execute a comprehensive global user growth strategy in alignment with our user growth objectives.  

• Focus on improving user conversion rates in the acquisition, activation, and retention phases.  

• Develop strategies to re-engage lost users and establish preventive measures against churn.  

• Continuously identify and expand user acquisition channels while fostering strategic partnerships with key collaborators to increase the user base.  

• Collect and analyze user behavior data to create refined operational strategies, utilizing data insights to inform decision-making and optimize user growth efforts.  

• Implement fine-tuned operational strategies to enhance user activation and retention and refine onboarding processes and engagement strategies.  

• Identify and address reasons for user churn and develop and execute reactivation strategies to win back lapsed users.  

• Collaborate closely with R&D, marketing, business, and other teams to ensure user needs are balanced and to propose product optimization requirements that enhance the overall user experience.  

Required Qualifications: 

• Bachelor's degree in Business, Marketing, or higher in a relevant field.  

• Minimum of 3 years of experience in user growth-related roles.  

• Strong preference for candidates with experience in global market operations, particularly in Southeast Asian markets.  

• Demonstrated experience with successful user growth initiatives, including a deep understanding of user acquisition channels.  

• Strong English proficiency, both written and spoken, with the ability to use English as a working language. Bilingual Mandarin Chinese is a plus.  

• Strong drive, exceptional execution skills, excellent communication abilities, and the ability to perform well under pressure.