Cro Wizard

🚀 Direct-Response CRO / Funnel Architect (APE BORN — Fitness Gear)

High-Output Role • Massive Upside • No Ceiling

Location: Remote
Apply here: https://wkf.ms/3VBqGZJ

WHO WE ARE

APE BORN is a performance-driven fitness gear brand scaling aggressively into broader markets.

Our culture is built on:

• Extreme ownership

• Data over ego

• Speed of execution

• Candor & high standards

• Solving root problems
  

If you love building, testing, iterating, and winning — you’ll fit right in.

THE ROLE

We’re hiring a Direct-Response CRO / Funnel Architect who can build, optimize, and scale funnels that acquire customers efficiently at volume.

This is a builder role.
You create funnels, copy, research, testing structures — fast.

This role is NOT:
❌ UI/UX
❌ branding or aesthetic polishing
❌ “just changing CTA colors”

This IS:
🔥 High-volume funnel production
🔥 Direct-response copywriting
🔥 Deep research & angle identification
🔥 Creative-team alignment
🔥 Market expansion
🔥 Test → learn → iterate cycles at speed

WHAT YOU WILL DO (REAL RESPONSIBILITIES)

1. Build Funnels — Lots of Them

• Multiple funnels per week

• Variants built for broad-market testing

• New funnels for new angles & new audiences

• Fast shipping + fast iteration

• Mobile-first, conversion-first builds

2. Research Deeply

• Analyze competitors in fitness gear / performance accessories

• Identify new angles for scaling beyond current audience

• Study objections, emotional drivers, category psychology

• Turn research into hypotheses → tests → funnels

3. Align With Creative Team

• Build funnels that match messaging from ads

• Help strategist develop new angles based on funnel learnings

• Ensure creative → funnel → offer alignment

• Bring data back into the creative loop

4. Write Direct-Response Copy

• Headlines, subheads, bullets, long-form structures

• Landing pages for cold traffic, warm retargeting, and broad audiences

• Hooks and mechanisms rooted in research

• Strong intros, benefits, fear removers, objections smashed

5. Own Funnel Performance Through Outputs

You’re measured by:

• Funnels built

• Tests shipped

• Wins created

• Efficiency protected

Not by time, meetings, or micromanagement.

WHAT WE’RE LOOKING FOR (REAL A-PLAYER REQUIREMENTS)

You MUST have:

• Direct-response funnel experience (not theory — produced outputs)

• Portfolio with live URLs of funnels you built

• Actual performance metrics from your previous work

• Ability to write persuasive copy

• Experience testing at volume

• Understanding of cold traffic psychology

• Research discipline to find exploitable angles

• Independent execution

• Comfort operating fast & adjusting quickly

If you’ve only done branding, UX, or slow-cycle CRO — this is not for you.

COMPENSATION

Comp is based on:

• Your experience

• Your proven execution ability

• Your level of ownership in scaling us

The stronger you perform, the more ownership you earn — and the more you make.
There is no ceiling for someone who produces meaningful revenue impact.

HOW TO APPLY

👉 Apply here:
https://wkf.ms/3VBqGZJ

Your application MUST include:

1. Links to funnels you built (live URLs only)

2. Metrics such as:

   • CVR lifts

   • AOV increases

   • CAC improvements

   • Number of tests shipped per month

3. A brief Loom (2–3 min) explaining your funnel-building process

If you don’t include these, you will not be considered.