About the Company

Archer Review is a private equity-backed education technology company supporting medical and nursing students in their professional journeys. Our mission is to equip health care learners, educators and leaders with the knowledge, resources and confidence they need to succeed - personally and professionally.

Our fully remote team of educators, clinicians, technologists, creatives and operators support and collaborate one another and share a genuine commitment to making a difference.

Archer Review has been recognized for four consecutive years by Inc. 5000 and for two years by Deloitte Technology Fast 500 as one of the fastest-growing technology companies in the United States. The company also ranks No. 5 on the 2024 Financial Times list and No. 3 on the Inc. Southwest Regionals list for high growth companies.

Our Values

Excellence: We innovate constantly, adapt with agility, embrace challenges, welcome change, move with intention, and hold ourselves accountable.
Outcomes: We deliver real outcomes that include measurable progress, skills mastery, and meaningful achievements.
Empathy: We see the world through the eyes of our learners and partners, meeting them where they are, adapting to their needs, and walking alongside them with compassion and respect.
Service: We are trusted partners who provide forward-thinking approaches and world-class service.

About the Role

We are seeking a strategic and execution-oriented Content Marketing Manager to lead the development of high-impact content across the full customer journey—from awareness through conversion and retention.

This role will sit at the intersection of content marketing and product marketing, owning the messaging and storytelling that communicates Archer Review’s value to prospective nursing and medical students. You will be responsible for scaling our content engine while also supporting website, lifecycle, and product-related content that drives clarity, engagement, and growth.

As part of Archer Review’s Growth Marketing Team, you will report to our Director of Growth Marketing and collaborate closely with our Senior Social Media Manager, SEO Specialist, Performance Marketing Specialist and other internal nursing/medical thought leaders to bring our brand and product to life across channels.

This is a fully remote position in the United States. The base salary will be $80,000-$85,000.

What you'll do

Content Strategy & Planning

Develop and own a comprehensive content strategy aligned with growth, acquisition, and retention goals

Build and manage an editorial calendar across blog, email, SMS, and web content

Identify high-impact content opportunities through keyword research, audience insights, and competitive analysis

Content Creation & Management

Lead creation of high-quality, engaging content (blogs, guides, landing pages, email campaigns, SMS copy, video scripts, etc.)

Partner with internal subject matter experts (nursing educators, clinicians) to translate complex topics into clear, compelling content for students

Product Marketing & Website Content

Help refine website copy, including landing pages, product pages, and conversion flows

Translate product features and updates into clear, benefit-driven messaging that resonates with students

Support product launches and feature rollouts with compelling content and positioning

Ensure consistency of voice, messaging, and value propositions across all customer touchpoints

Lifecycle Marketing (Email & SMS)

Support lifecycle marketing initiatives by writing and optimizing email and SMS campaigns across the user journey (lead nurture, onboarding, engagement, retention, and reactivation)

Partner with growth and lifecycle teams to develop messaging frameworks and campaign themes

Optimize content for conversion, engagement, and retention metrics (open rate, CTR, activation, etc.)

Contribute to testing strategies (A/B testing subject lines, messaging, timing, and formats) to improve performance

SEO & Organic Growth

Partner with the SEO Specialist to execute on keyword strategy, on-page optimization, and content audits

Create and optimize content to drive organic traffic, rankings, and conversions

Continuously improve content performance through data-driven insights

Distribution & Cross-Channel Collaboration

Collaborate with the Senior Social Media Manager to adapt and distribute content across social channels

Support paid and lifecycle efforts by developing content that can be repurposed across campaigns

Work cross-functionally with growth, product, and academic teams to align messaging and campaigns

Analytics & Optimization

Track and report on content performance (traffic, engagement, conversion rates, lifecycle impact)

Run experiments (A/B testing, messaging variations, content formats) to improve outcomes

Continuously refine content strategy based on data and user behavior

About you

4+ years of experience in content marketing, with exposure to product marketing and/or lifecycle marketing

Proven track record of driving measurable growth through content (SEO, conversion, email/SMS, or lifecycle)

Strong ability to translate product features into clear, compelling value propositions

Experience writing high-performing email and/or SMS campaigns

Excellent writing, editing, and storytelling skills across formats (long-form, short-form, web, lifecycle)

Experience collaborating cross-functionally with product, growth, and subject matter experts

Familiarity with SEO tools (Ahrefs, SEMrush), analytics platforms (GA, Search Console), and CRM/marketing automation tools

Comfortable working in a fast-paced, growth-oriented environment

Bonus Points

Experience in ed-tech, healthcare, or test prep

Background in product marketing or conversion-focused copywriting

Experience with lifecycle marketing platforms (e.g., HubSpot, Brevo, etc.)

Experience working with subject matter experts or technical content

What Success Looks Like

Increased organic traffic and engagement across key content channels

Improved website and landing page conversion rates

Strong performance of lifecycle campaigns (email/SMS engagement and conversion metrics)

Clear, consistent product positioning across all content and marketing touchpoints

Effective collaboration across social, SEO, lifecycle, and academic teams

Our Benefits

Comprehensive medical, dental and vision insurance for employees and their families
Flexible & encouraged PTO
Company HSA contribution of $90/month for eligible plans
Company-paid life insurance and disability coverage
401(k) with company match (100% match on first 3%, 50% match on the next 2%)

Archer Review is an equal opportunity employer. We welcome applications from candidates of all backgrounds and experiences.

Please note that as part of our standard hiring process, the company conducts background checks with the candidate’s consent, consistent with applicable local, state, and federal laws. For roles based in or performed in Austin, Texas, background checks are initiated only after a conditional offer has been made, in accordance with the City of Austin Fair Chance Hiring Ordinance.

The pay range for this role is:

80,000 - 85,000 USD per year (Remote (United States))

Content Marketing Manager