![](https://cdn.dynamitejobs.com/companies%2FPc4jG4KPUhb8cFhOLJKtALSzSWv2%2FDllo8vBZHgPoRUNIpq8v%2Fthumbs%2Ficon_256x256.png?rev=1)
Global Integrated Marketing Manager
Articulate is looking for a Global Integrated Marketing Manager to lead the development and execution of full-funnel integrated marketing campaigns that drive revenue in EU and UK markets.
As the Global Integrated Marketing Manager, you have a deep understanding of full-funnel integrated marketing campaign strategy and execution. You’ll work closely with the international sales team and channel partners to identify opportunities for rapid revenue growth and develop full-funnel campaigns to capitalize on them. This includes leading the development of co-branded lead generation initiatives, optimizing trial to paid conversion rates, the marketing of cross-selling new products, supporting international events strategy, and more.
This role is highly cross-functional and requires deep collaboration to tailor your approach for each partner and each market’s unique needs. In addition, you’ll collaborate with a wide range of teams such as content marketing, product marketing, acquisition marketing, brand creative, and more to execute on campaign plans.
The ideal candidate will have strong attention to detail, an excellent ability to track multiple concurrent projects, and the drive to learn and adapt to market needs. The Global Integrated Marketing Manager will report to the Director, Global Integrated Marketing.
What you'll do:
Develop full-funnel marketing campaign strategy tailored to the needs of regions around the world with varying levels of L&D maturity
Collaborate with channel partners to create detailed briefs that support high-growth marketing campaigns and ensure consistent customer experiences
Partner with marketing peers to coordinate logistics and assist in the development and analysis of deliverables that support campaign deployment
Partner with content marketing and channel partners to operationalize the development of co-branded and localized content
Build scalable webinar programs with channel partners based on individual market needs
Support international sales team and event marketing team with global events strategy
Develop and maintain channel partner marketing calendars to educate and inform stakeholders of upcoming initiatives, essential deliverables, and campaign launches
Work cross-functionally with internal teams including international sales, product marketing, acquisition, creative, content marketing, and go-to-market effectiveness to develop and maintain a cohesive experience across marketing channels
Evaluate and present integrated marketing campaign effectiveness to commercial leadership, and regularly recommend ways to optimize performance and process
Define key metrics and reporting methodologies that will help us understand the most effective campaigns to generate pipeline, revenue, and expansion opportunities for channel partners
What you should have:
3-5 years of relevant experience, preferably in a global B2B SaaS organization
Experience working with global teams across various time zones and languages, including the occasional off-hours meetings
Located in UK or Europe required, UK preferred
Proficiency in the following languages: English, German, Swedish, Italian (nice to have), Spanish (nice to have)
Understanding of standard marketing channels such as email, web, social, and paid
Familiarity with digital marketing, social media management, and automation tools
Basic knowledge of Google Analytics, Looker, Domo, or similar digital analytics platforms
Working knowledge of Salesforce or similar CRMs
Ability to derive insights from marketing data and format into an executable plan
Ability and desire to learn quickly and troubleshoot problems
Ability to manage multiple tasks to meet deadlines with the direction and support of peers
Outstanding collaboration skills
Excellent verbal and written communication skills
Attention to detail
Four-year college degree or equivalent experience
£47,680 - £71,520 a year
The pay range for this position is £47,680 to £71,520 for all UK locations. Articulate takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. This position is also bonus eligible. Articulate also offers a robust suite of benefits, check out the website for a full list.
This job is closed
But you can apply to other open Remote Marketing jobs
About the company
Similar Remote Jobs
- Closes in 10 days Featured Job Remote Job
- Closes in 10 days Promoted Job Remote Job
- Closes in 6 days Promoted Job Remote Job
- Closes tomorrow Promoted Job Remote Job