Advertising Manager

About BingX

• A leading crypto exchange since 2018.

• With 20 million registered users worldwide.

• Official crypto exchange partner of Chelsea FC.

• User-First, reliable, innovative, and diversified.

• List over 1,000 spot trading pairs.

• Offer over 300 futures trading pairs.

• Integrate with over 80 public chain ecosystems.

• Rank top on CoinMarketCap and CoinGecko.

• TradingView's Best Crypto Exchange for 2021, 2022 & 2023.

• A gateway for the next billion crypto users.

Founded in 2018, BingX is a leading cryptocurrency exchange, serving over 20 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals.

BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency.

Our current vacancy | Full-time | Long-term | REMOTE

Responsibilities:

• Define Advertising Goals & Strategy: Define advertising goals, budgets, and key performance indicators (KPIs), and develop and implement advertising strategies

• Campaign Planning & Optimization: Plan, execute, and optimize advertising campaigns, ensuring alignment with set goals and budget requirements

• Performance Analysis & Evaluation: Analyze campaign performance data (e.g., ROI and other key metrics), evaluate effectiveness, and provide optimization recommendations

• Channel Management & A/B Testing: Manage and optimize various advertising channels, including search engine ads, social media ads, display ads, video ads, and affiliate networks, while conducting A/B testing to enhance performance

• Partner Management: Evaluate and select advertising partners, establishing and maintaining strong relationships with ad platforms and media vendors

• Market Research & Strategy Adjustment: Conduct market and competitor research, understand industry trends and user behavior, and adjust advertising strategies based on market data

Requirements:

• Bachelor’s degree in Marketing, Advertising, Business Management, or a related field, with 3-5 years of experience in advertising or a related area

• Familiarity with various advertising platforms and tools, such as Google Ads, Facebook Ads, LinkedIn Ads, etc

• Strong data analysis skills, with the ability to interpret complex data and translate it into actionable plans

• Ability to continuously learn and adapt to new technologies and trends, and to develop innovative advertising strategies and solutions

• Strong communication and teamwork skills, capable of effectively coordinating with internal teams and external partners

• Results-driven, with a strong goal orientation and excellent execution skills

• Ability to work in a fast-paced environment with excellent time management and multitasking capabilities

Working at BingX

• Join an international and diversified team

• Great career development in a fast-growing company

• Be part of the future of finance technology and achieve meaningful goals

• Competitive market salary and fully remote/work-from-home flexibility

• Flexibility to observe your local holiday calendar, alongside additional benefits