Campaign Manager

Blis is looking for an experienced and passionate Campaign Manager who will be responsible for managing and optimizing digital advertising campaigns for clients on the Blis DSP.

Key responsibilities

• Manage the delivery of RTB campaigns using the Blis DSP.

• Set up campaigns on the Blis platform, ensuring accurate implementation of targeting, creative assets, and tracking parameters.

• Ensure campaigns are set up and run as per relevant targeting laid out by the Sales person responsible.

• Collaborate with the Sales team to understand clients needs and how we can maximise each opportunity.

• Monitoring campaign delivery and performance to ensure all targets are met.

• Conduct regular analysis of campaign data to identify trends, insights, and areas for optimization.

• Provide Sales/Clients with optimisations and recommendations by analysing across key variables.

• Proactively identify issues or challenges during campaign execution and work with cross-functional teams to resolve them promptly.

• Carrying out campaign analysis to provide insights to share with Sales/Clients.

• Troubleshoot issues; alongside the team, ensuring relevant personnel are involved when an issue occurs and implementing any solutions required

• Implement optimization strategies, including adjusting targeting, creative elements, bidding strategies, and budget allocations

• Commitment to Blis' Inclusion initiatives & 5 step sustainability plan

Skills and requirements 

• Proven experience in managing and optimizing digital advertising campaigns, preferably with programmatic and/or mobile

• Strong analytical skills and the ability to interpret data to derive actionable insights.

• Excellent communication skills.

• Works well both within a team and individually.

• Organisational and time management skills to juggle multiple tasks.

• Ability to problem solve and analyse multiple projects simultaneously.

• Competent with Excel.

• Interest in ad technology and digital media.

Who is Blis?

Blis is the audience-first platform that doesn’t rely on personal data. Reach your audience. On every channel. Deliver results. We deliver accurate targeting at scale without reliance on personal identifiers like cookies, helping the world’s largest brands and media agencies drive key business outcomes across all ad formats and devices through personalised and high-performing digital advertising.

Blis uses real-world and online data, as well as behaviour and lifestyle indicators, to profile and understand audiences better than anyone else. Using our 370m opted-in global planning and measurement panel and taking an aggregated and anonymous approach to audience targeting, Blis reaches precise audiences at scale without reliance on personal data.

Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald's, HSBC, Mercedes Benz and Peugeot, as well as every major media agency, we deliver ads to 1/5th of the world’s population.

At Blis our vision is to be the undisputed leader in location-powered advertising and analytics. We believe that values create behaviours and behaviours create a culture. Our company values are a huge part of our DNA. We are fully committed to creating a powerful culture of inclusivity and belonging that embraces diversity, encourages people to bring their authentic selves to work, educates everyone at Blis about matters of equality and engages with the wider industry community to drive social change.

As an equal opportunity employer, we treat all our employees and job applicants fairly and equally. We oppose all forms of unlawful and unfair discrimination and take all reasonable steps to create a work environment in which all employees are treated with respect and dignity. We don't condone or tolerate any form of harassment, by employees or by others who do business with us.

Our Values - B.L.I.S.

Brave
We're leaders not followers

An innovation and growth mindset helps us solve everyday challenges and achieve breakthroughs. Our passion drives us to innovate. We don’t see barriers, just possibilities.
We take ownership and hold ourselves accountable for outcomes, good and bad – and we don’t pass the buck.

Love our clients

We're client obsessed

We do what we say and build trusted relationships with our partners for the long term. We act with integrity. We put our clients at the center of our business. We obsess over the best insights, ideas and solutions to deliver WOW and work with honesty and accountability to get it done.

Inclusive

We're one team

We are empathetic and embrace diversity. Everyone has a voice and can bring their authentic self to work. We care about and support each other – with humility and good humor. Mutual respect and wellbeing are key. We strive to eliminate bias and be open and transparent.

Solutions driven
We're action oriented

Speed matters in business, so we're solution-driven and action-oriented. We value simplification and calculated risk taking. We are lean, agile and resourceful self-starters. We collaborate and break silos, working thoughtfully and with urgency to solve problems, while learning from mistakes and celebrating wins.

If this looks like the perfect fit for you or if you just want to have a conversation, please apply and we will get back to you as quickly as possible!