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Planning Director

Brainlabs is a digital media agency – we’re passionate about using data and tech to craft marketing strategies that drive real business results for clients. Our 1000+ Brainlabbers partner with some of the world’s largest advertisers to do just that. 

Our mission is simple, we want to become the world’s largest independent media agency, famous for delivering high performance and accelerating the careers of Brainlabbers whilst we’re at it.

Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.

As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

You can read The Brainlabs Culture Code in full here.

We'd like you to:

  • The key point of contact for the client alongside the client leadership and channel leads, to build strong day to day relationship and lead the planning and delivery of the media strategy and plan (from brief to execution)

  • Build data-driven, insight-led, media planning and building insightful and innovative media plans.

  • Leverage platform and channel data, alongside insight tools like YouGov to mine insights that can inform media planning.

  • Work closely with activation specialists (across online and offline channels) to ensure all media plans deliver cross-channel and in-channel innovation

  • Ensure all media plans have a robust measurement framework and testing roadmap

  • A champion of strategic thinking and accountable for fostering a planning culture within the client team - leading brainstorms & big idea development.

  • Build and manage relationships with key media partners, bringing fresh thinking and new ideas to the agency, team and clients from testing new tactics & innovation to creating editorial partnerships.

  • Be the voice of the outside world, bringing in industry inspiration to ensure the wider team is plugged into market trends and innovations.

What's in it for you

  • Working with an experienced team who can support and help you grow

  • 27 days annual leave plus extra days for charity, care givers, sick and life event

  • Gym/wellbeing membership subsidy

  • TechScheme

  • Adaptive working

  • Flexible core hours

  • Free catering on site offering breakfast & lunch

  • Horizons 30 - work from another country for 30 days!

  • Office dogs, Mario Kart, Funlabs socials

  • Green and Diversity & Inclusion committees

  • Enhanced maternity & paternity leave

  • Private medical insurance

  • On site library

All sounds great right? So here’s what we are looking for:

  • Proven record of building strong client and team relationships and trust through their expertise and passion for delivering best in class strategy and client service.

  • Experience of communications planning on large clients, owning the end to end planning process from brief to execution

  • Strong capability to deliver data-driven, cross-channel planning that delivers across both brand and performance.

  • Capable of bringing together multiple channels (both digital and offline) to build innovative, integrated responses

  • Strategic thinker who has a passion for problem solving and curious to learn, challenge and inspire others

  • Experience in creating cross channel media strategies, including investment allocation linked to business & marketing outcomes

  • Curious and passionate about both consumer behaviour and client performance and how we can use data to not just understand but drive it forward

  • A self-starter - resourceful on how to approach a problem and will think creatively about where to find insight and what data sources to use - not afraid to challenge the norm and bring new ideas and insights.

Brainlabs is proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!


Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.

This job is closed
But you can apply to other open Remote Management and Operations jobs