Marketing Manager, Family

We’re a mission-driven company powered by individuals who are fired up about making egg freezing and third party reproduction more accessible. We’re proud to engage in meaningful work that will impact tons of people through the family-building process.

What We're Looking For

We are hiring a full-stack Marketing Manager to lead the evolution of our Family brand through content marketing, SEO, and clinic-facing initiatives. You'll join a high-growth, high-accountability team and play a pivotal role in elevating Cofertility’s presence through thoughtful storytelling, partnerships, and strategic events.

Responsibilities

You will report directly to our Head of Marketing as you:

• Develop and execute content marketing strategies, including blog planning, development, management of writers, and multi-channel utilization

• Lead SEO initiatives, including keyword mapping, content optimizations, and improvements to our website technical infrastructure

• Own the Family brand’s tone, voice, and visual identity, ensuring consistency across all platforms

• Execute and report on brand marketing initiatives using our CMS platform, CRM platform, social media tools, and data analytics tools

• Create and manage marketing assets for clinic partnerships, brand partnerships, PR opportunities, and email initiatives

• Manage Family’s presence at events and conferences, including asset creation and on-site support

• Assist with planning social media content for Family, ensuring alignment with our brand’s voice

• Collaborate with cross-functional teams on collateral and marketing materials for intended parents

• Ideate and execute creative concepts to grow and support the Family community

• Collaborate with the Freeze Marketing Manager on brand- and program-agnostic Cofertility initiatives spanning email, social media, content, events, and more

Professional Characteristics

• 5-7 years of experience in brand and content marketing, ideally in the fertility, healthcare, and/or wellness space

• Exceptional copywriting and editing skills, with a sharp eye for detail and tone

• Proficiency in SEO, keyword strategy, and content optimization

• Experience planning and executing social media strategies

• Familiarity with CMS and website management platforms (e.g., Webflow, WordPress)

• Strong project management skills and ability to manage multiple priorities

• Collaborative and cross-functional, with experience working closely with business and brand partners

• Proficient in Google Suite, project management tools, and CRM platforms

• Experience planning and executing events and conferences, including logistics, promotion, and on-site management

Personal Characteristics

• Passionate about our mission to transform the world of third-party reproduction

• Interest in supporting intended parents on their fertility journeys, with a deep understanding of how to communicate effectively with them

• A self-starter who thrives in a fast-paced, high-accountability environment

• Creative thinker with strong problem-solving skills

• Excellent collaborator with an “us against the problem” mindset

• Detail-oriented and deadline-driven, with a commitment to delivering high-quality work

• Open to travel for conferences, events, and team meetings

• Creative mind who thinks outside the box, plans initiatives that align with company goals, and has a passion for storytelling and content writing.

About Us

We are a fully remote team and are spread out across the coasts. Since we’re located all over the country, communication using Slack, Gmail, Zoom, and other tools is key. We communicate regularly throughout the day, and you’ll never be alone. We believe in giving our team members autonomy, and place value on the output of each team member.  Above all, we’re proud to engage in meaningful work that will impact tons of people throughout the family-building process.

We are an equal opportunity employer. Individuals seeking employment at our company are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

Additionally, we encourage candidates who have non-traditional/diverse backgrounds to apply. Candidates who have been challenged or chosen to challenge themselves in unique ways, but may not fit all specified criteria are still encouraged to apply and share why this is such a compelling opportunity for you.