Marketing Analyst

At Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity.  These values guide our interactions with each other, our customers, and the community.

Position Overview:

The Marketing Analytics Manager supports revenue goals for the Accounting ecosystem (Becker Professional Education) marketing team and provides analytic support to guide overall marketing business decisions.  This person will manage Becker B2C prospect and customer database, provide recommendations for campaign targeting, list selection, testing strategies, tracking, and provide back-end campaign analyses.

What You'll Do

• Provide thought leadership & strategic thinking to translate business problems into analytical framework(s), and independently recommend actions and provide business insights. 

• Operates as a subject matter expert on statistical analysis, test and design of experiment, analysis methodology, modeling & application, and financial impact analysis. 

• Manage prospect and customer marketing database ensuring acquired lists are uploaded and available for campaign selection.

• Partner with product and digital marketing to provide recommendations for campaign targeting, list selection, testing strategies and to provide back-end campaign analyses. 

• Monitor campaign results, identify drivers and opportunities within campaigns and channels.

• Manage direct mail campaign list selection process and ensure delivery to third party vendors.

• Develop and implement targeting and lead score models for improved campaign performance

• Provide product marketing analytic support on customer retention initiatives, product, promotional pricing and other analytic needs.  

• Partner with key stakeholders on digital analytic tools and reporting including Google Analytics and other online measurement tools  

• Support marketing channel attribution reporting and other KPI reporting.

What You'll Need to Succeed

• Bachelors degree in business, statistics, or other analytic fields

• Minimum of five to ten years of marketing and business analytic experience

• Experience in direct response campaign strategies and analysis via direct mail and/or email channels

• Background in statistical and data analysis and the construction of confidence levels and in-depth analysis of results.  Ability to make proper adjustments to complex, raw data.

• Ability to forecast future results based on controlled studies.

• Proficiency in Google Tag Manager

• Experience with a wide variety of marketing tactics (e.g. digital vs print) and how the dynamic on how they interact with one another.  Are they interfering or reinforcing?

• Ability to segment audiences (e.g. active customer, lapsed customer, prospect, etc) and provide targeting, and test and control recommendations

• Background working with the construction of statistical response models using various techniques (e.g. neural networks, multiple regression, logistic regression, etc.) and their subsequent usage.

• Strong Excel skills in order to maintain databases and analyze results

• Background in working with databases and the ability to extract data using searches with correct Boolean logic.

• Excellent presentation and communication skills.  Strong collaboration skills with colleagues throughout the company

• Requires strong organizational capabilities and the ability to hit firm deadlines.

• Experience with Salesforce CRM a plus

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!

Colibri Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Colibri Group prohibits discrimination and harassment of any kind based on race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other status protected under federal, state, or local law.