Email & SMS Campaign & Flow Planner
The Email & SMS Campaign & Flow Planner is responsible for conceptualizing, planning, and following up on our clients' campaigns, SMS, and flows (automated emails).
For this position, you need to be motivated to continuously scan the competitive landscape for best practices and possess the need to constantly improve your skillset and find new things to test out. New and innovative ideas are both welcome and expected, as creativity is one of the most important parts of this role.
What you'll be working on:
Planning and coordinating work on different client accounts
Crafting well-organized Campaign and Flow Calendars based on a deep understanding of clients' goals and their business
Being the point of contact for all client's questions on accounts that you are coordinating
Actively participating in client calls, brainstorming creative ideas for the calendars with clients, and making sure they are looped in on activities on their account
Updating clients about their area of expertise by filling in every client call agenda before the call
Ensuring that the conceptualized Campaigns, SMS, or Flows are executed according to the client requirements and are on brand, and follow the original idea
Constantly researching the competitive landscape and reporting on trends through Competitive Monitoring or other audits
Updating segments based on different strategic insights
Analyzing available data to improve email performance and conversion rate of emails, as well as to deduct which past campaign is a winner
Helping in monthly planning by opening the tasks using Integromat
Must-haves and nice-to-haves:
Fluent English (both written and spoken)
Previous working experience in a position related to digital marketing performance
Previous working experience in content development or campaign management
Previous working experience with various software platforms related to both project management and digital marketing (such as Asana, Klaviyo, Google Sheets, etc.)
Previous working experience in a position such as an Account Manager, Client Relationship Manager, Social Media Manager, Digital Marketing Specialist, or similar will be considered a plus
Working experience in email marketing and knowledge of the field is a major plus
Familiarity with A/B testing (demonstrable experience will be a plus)
You are someone who:
Has strong organizational, time management, planning, and prioritization skills
Is adaptable and resourceful — you like challenges and you have a strong tenacity to overcome them
Is a highly creative and out-of-the-box thinker with an analytical approach to problem-solving
Is willing to go the extra mile to ensure client expectations are met, or even better – make client delight happen
Is independent and would love to work from home, or from a location of your choice
Is comfortable being measured through KPIs
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