Marketing Generalist

On behalf of our client we are seeking for a marketing generalist to join Valley Community Management.

Company Overview

Valley Community Management is a second-generation operator of manufactured housing communities, dedicated to providing quality living solutions to our residents. Our company is headquartered in the Allentown, PA area, but we are open to the role of Marketing Manager working remotely. At Valley Community Management, we rent homesites in our communities and also sell homes to residents who choose to place them within our communities. We offer a range of services, including selling homes on behalf of residents and providing in-house financing for homes we sell.

Position Overview

As the Marketing Manager at Valley Community Management, you will play a crucial role in shaping our marketing strategy to increase awareness and demand for our products and services. This strategic approach will directly impact several key areas of our business:

1. Boosting Home Sales: Develop and drive strategies to sell homes more efficiently and profitably. Our goal is to identify the most profitable residents/home buyers, reach them efficiently, tailor our homes to their demands, maximize sales prices, and therefore enhance profitability on home sales.

2. Market Analysis: Conduct comprehensive market research to understand competitors, including rent comparisons and tracking home sales of competitors. Utilize insights to inform rental rates and home sale prices.

3. Website Optimization: Guide and lead the redevelopment of our website to ensure it is optimized for all marketing campaigns, providing an exceptional user experience.

Key Responsibilities

• Marketing Strategy Development: Collaborate with the leadership team to define and execute the company's overall marketing strategy, aligning it with business objectives.

• Campaign Management: Plan, execute, and oversee marketing campaigns across various channels, focusing on product sales and service offerings.

• Market Research: Conduct thorough market research to identify trends, customer preferences, and competitor activities. Utilize data to inform pricing strategies and product/service development.

• Content Management: Create and manage content for social media platforms, including Facebook and Instagram. Monitor engagement, respond to comments, and drive community interaction.

• Coordination with Teams: Work closely with property managers and sales personnel to gather and share information, coordinate on-ground efforts, and ensure marketing efforts are aligned with operational activities.

Qualifications

• Bachelor's degree, certificate, training, or other qualification in Marketing or a related field.

• Experience in marketing and/or commercial/industrial real estate

• Strong knowledge of digital marketing channels and tools.

• Experience in CRM & marketing automation software.

• Excellent analytical, communication, strategy and project management skills.

• Creative thinking and problem-solving abilities.

How to Apply

We’re skipping traditional phone interviews to save us all a little time and are instead asking candidates to fill out the following application, which should take about 30 minutes to complete. Press below to apply - it will direct you to application typeform. Note that we will only consider candidates who complete the entire form. We can’t wait to hear from you!

Next Steps

1. Application Form

Fill out the application on our site (don’t worry, it’s pretty painless) (up to 30 mins).

2. Application Form Review 

We’ll take a look at your submission and get in touch within five days to schedule an interview if you’d fit in at Valley Community Management! 

3. Interview
   Your first interview is with our Recruiter. We’ll arrange a second meeting with a CEO if you proceed forward.

4. Offer

We’ll offer you the job and begin onboarding if all goes well!