Who we are

Fresh Tri is a neuroscience-based technology company that uses a proprietary, patented and peer-reviewed approach to health behavior change, based on the neuroscience of habit formation. Our core product is a dual-sided habit formation platform, entering the market as a clinician extender and GLP-1 companion then expanding to other use cases within population health, clinical outcomes and cost-savings.

Dedicated to lasting healthy change, Fresh Tri offers next-generation technology that leverages mindset, practice, and iteration—inviting people to build evidence-based healthy habits, removing the guesswork and feelings of failure that often accompany lifestyle change. With consistent, peer-reviewed outcomes of 7-12% body weight loss that beats even the gold-standard Diabetes Prevention Program, Fresh Tri has empowered over 1,000,000 people to-date to be unstoppable by iterating their way to better health. There is no “fail” — only practice and iteration.

Subsidiary Brands

Institute for Iterative Thinking (IFIT): The thought-leadership arm of our mission—bringing together doctors, scientists, and mindset researchers to advance the science behind the Iterative Mindset Method™ (IMM).
Dr. Kyra Bobinet (DKB): A wholly-owned brand named for our founder and CEO, operating as an approachable, expert voice that teaches the science to the masses. DKB must be grown on social networks to give a personal touch to the SaaS and IFIT, generating inbound leads and building a community behind IMM.

The Role

You are itchy to change the world. You belong here if you intrinsically know your purpose and talents can take a small family of brands from little known to well-known. You have thoughts like, “OMG this needs to be a household name!” when you look at our website and story.

Most importantly, you have a knack for building community, meaning, and belonging into a brand whether through content, communications, rewards, ads, or other form factors. You are passionate about and have experience marketing in the health and wellness space, preferably for digital health products, and experience marketing to providers.

You can flex to the demands of a B2B and B2B2C marketing ecosystem using and leveraging a strategic budget and team of internal staff and outside consultants. You will design, implement and monitor effective marketing strategies that launch us into the awareness and positive perception of employers, payers, and the health industry at large.

You will also lead our expansion into direct-to-clinician marketing, building the strategies and relationships needed to position Fresh Tri as a trusted resource that healthcare providers confidently recommend to their patients.

Responsibilities

Develop and implement a cohesive marketing plan to increase brand awareness in both B2B2C and B2B channels
Develop and implement a new product launch for clinicians
Grow and cultivate a strong community of users/followers (B2C) and collaborators/partners (B2B) via multi-channel communications and belonging design
Knit together the different brand voices (Fresh Tri software, IFIT, and CEO presence)
Strategize, lead and execute on communications plan for current and inactive app users
Set current and long-term metrics for marketing team members
Design and review the Marketing department’s budget and measure ROI
Build relationships with media and stakeholders through creative PR strategies
Monitor all marketing campaigns and improve upon them regularly
Prioritize marketing projects and allocate resources accordingly
Prepare regular reports and presentations on marketing metrics for the C-suite
Advocate for Marketing department’s seat at the table and voice across company activities
Conduct market research and analyses to identify challenges and opportunities for growth
Provide guidance and ideas to organize effective marketing events
Participate in quarterly and annual planning of the company’s objectives
Track competitors’ activities

Desired Background and Experience

5+ years of total experience in the marketing field
Experience marketing and promoting digital products
Demonstrable experience designing and implementing successful marketing campaigns across DTC, B2B and B2B2C spaces
Experience handling and aligning campaigns for multiple brands within one entity
Solid knowledge of SEO, web analytics and Google Adwords
Experience with CRM software and digital marketing tools and techniques
Strong leadership skills with a priority for personal development
Exceptional communications skills and self-awareness
Openness and proven track record of iterating in response to changing landscapes and challenges
Strong analytical and project management skills
Strategic mindset, with ability to make difficult decisions
BS degree in Marketing, Communications or relevant field, Masters degree preferred

How we work

Empowering others to be unstoppable begins with fostering a sense of belonging both within and outside of our organization. Our leaders’ values of inclusivity create a workplace culture that encourages, supports, and celebrates diversity of all kinds.

Our work culture is mission-driven, fast-paced and connective, designed to encourage and support personal growth and development through iterative excellence. Team members are challenged to contribute to a variety of initiatives with many opportunities to learn new skills and accomplish scalable impact.

Fresh Tri is a mostly remote team with occasional travel required to company headquarters on a 170-acre retreat in the Santa Cruz mountains in California or to other locations, as necessary. With over 12 years of financial stability and growth, the company offers a fast-paced, mission-driven and connective culture, with opportunities to work across many disciplines.

We are a Native American, woman-owned business that values diversity and is profitable and stable. As a 100% employee-owned entity, we bypass external funding cycles and short-term investor demands, operating on a foundation of multi-year contract revenue.

Equal Opportunity

Fresh Tri is an equal opportunity employer that condemns discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. Accommodations are available upon request.

Marketing Manager