Associate Director, Marketing Copy and Content

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com.

JOB SUMMARY

We’re looking for an Associate Director of Marketing Copy and Content to perfect the words, voice and tone that GeneDx uses to connect with the world, elevating GeneDx above what’s typically seen in the healthcare industry. Serving as a player/coach, the Associate Director of Marketing Copy and Content inspires and leads our small internal copy team while developing and executing branded content initiatives for healthcare providers, patients, families, advocacy groups, and more. If you love storytelling with a purpose, geeking out about which words matter to each audience, and making emotional connections to encourage folks to take action, this position might be for you.

In this role, you will elevate GeneDx’s innovative and engaging content to produce measurable results against business objectives. Reporting to and partnering closely with the Senior Director of Creative Services, this hands-on position requires a track record of writing and editing human-centric and approachable copy that conveys complex concepts, making audiences want to take action.

GeneDx’s Creative Services team functions as a full-service in-house agency that drives awareness and growth for the business. We deliver world-class storytelling and creative solutions that build awareness around, and demand for, GeneDx’s offerings via deliverables including web copy, digital ads, sales enablement materials, presentations, and social media posts.

RESPONSIBILITIES

• Own the strategy for how GeneDx expresses core messages to various audiences.

• Define, implement and continuously refine GeneDx’s brand voice, ensuring strength and consistency across all channels.

• Refine message concepts and perfect each for specific mediums, from digital ads to web copy, sales aids to social media.

• Ideate and build compelling brand stories that resonate with target audiences, drawing them in to make an emotional connection that drives action.

• Bring your ideas to life in collaboration with one direct report—sometimes writing, sometimes editing, but always raising the bar for creative concepts and execution.

• Develop a deep understanding of GeneDx’s audiences and their journeys to identify ways our creative can be most effective in driving results.

• Partner with senior leadership to align content strategies with business priorities and market trends

• Collaborate with agency partners to ensure the GeneDx creative vision remains consistent, no matter which team develops the creative.

• Review and approve final copy, ensuring it meets project objectives, brand guidelines, and quality standards.

• Track and analyze the performance of content initiatives to measure ROI and inform future strategies.

• Promote and embody continuous learning, experimentation, and the use of emerging content trends.

• Develop strong, trusted relationships with the GeneDx medical, product and management teams; work closely with them to ensure accuracy of all copy.

• Foster a culture of collaboration, growth, and excellence that enables best-in-class content.

SUPERVISORY RESPONSIBILITIES

Yes

QUALIFICATIONS 

• 8+ years in a content leadership role building and owning strategic brand content that inspires and educates.

• Thorough understanding of digital strategy, social platforms, and content creation that set a company apart from the competition, while evoking desired emotions and actions.

• An impressive content portfolio (please include with your application).

• Proven ability to use quantitative data to analyze and assess the performance of content.

• Collaborative mindset and strong leadership and communication abilities.

• Strong business acumen and project management skills.

• Confident, enthusiastic, and resilient, with the ability to solve problems effectively and make sound decisions.

• Desired but not required:

  • Experience in the genetics industry.

  • Experience with SEO strategy.

  • Solid knowledge of MS Office and Teams.

  • Experience with project management systems such as Monday.com.

Pay Transparency, Budgeted Range

$153,000 - $160,000 USD

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Science - Minded, Patient - Focused. 

At GeneDx, we create, follow, and are informed by cutting-edge science. With over 20 years of expertise in diagnosing rare disorders and diseases, and pioneering work in the identification of new disease-causing genes, our commitment to genetic disease detection, discovery, and diagnosis is based on sound science and is focused on enhancing patient care.

Experts in what matters most. 

With hundreds of genetic counselors, MD/PhD scientists, and clinical and molecular genomics specialists on staff, we are the industry’s genetic testing experts and proud of it. We share the same goal as healthcare providers, patients, and families: to provide clear, accurate, and meaningful answers we all can trust.

SEQUENCING HAS THE POWER TO SOLVE DIAGNOSTIC CHALLENGES.

From sequencing to reporting and beyond, our technical and clinical experts are providing guidance every step of the way:

TECHNICAL EXPERTISE

• High-quality testing: Our laboratory is CLIA certified and CAP accredited and most of our tests are also New York State approved.

• Advanced detection: By interrogating genes for complex variants, we can identify the underlying causes of conditions that may otherwise be missed.

CLINICAL EXPERTISE

• Thorough analysis: We classify variants according to our custom adaptation of the most recent guidelines. We then leverage our rich internal database for additional interpretation evidence.

• Customized care: Our experts review all test results and write reports in a clear, concise, and personalized way. We also include information for research studies in specific clinical situations.

• Impactful discovery: Our researchers continue working to find answers even after testing is complete. Through both internal research efforts and global collaborations, we have identified and published hundreds of new disease-gene relationships and developed novel tools for genomic data analysis. These efforts ultimately deliver more diagnostic findings to individuals.

Learn more About Us here.

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 Benefits include:

• Paid Time Off (PTO)

• Health, Dental, Vision and Life insurance

• 401k Retirement Savings Plan

• Employee Discounts

• Voluntary benefits

GeneDx is an Equal Opportunity Employer.

All privacy policy information can be found here.