Since 2011, General Assembly (GA) has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. As featured in The Economist, Wired, and The New York Times, GA offers training in web development, data, design, marketing, and more, both online and at campuses across multiple countries. Our global professional community boasts more than 95,000 full- and part-time alumni — and counting.
In addition to fostering career growth for individuals, GA helps employers cultivate top diverse tech talent and spur innovation by transforming their teams through strategic learning. More than 21,000 employees at elite companies worldwide have honed their digital fluency with our corporate training programs. GA has also been recognized as one of Deloitte’s Technology Fast 500, and Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education.
General Assembly is seeking a dynamic SEO Manager and you will be someone who:
Develops strategic SEO plans and goals to support key marketing campaign initiatives.
Identifies custom SEO KPIs for campaigns
Analyzes, summarizes, and presents results to marketing teams and decision-makers.
Lead management of web enhancements requests, working closely with the Webex team and website authors
Communicates to appropriate SEO team members who will execute content, local messaging, and technical needs.
Oversees tactical execution of all SEO initiatives, and optimization of our path to conversion including keyword mapping, technical enhancements, metadata, schema markup, etc
Develops processes that establish and enhance standards.
Interprets highly complex results and analyzes trends.
Manage SEO agency and relationships with internal and external partners.
Acts as the subject matter expert for the Performance team.
Act as key stakeholder regarding A/B tests and CRO that can have a positive impact on the user experience
Develops business approaches and new or enhanced processes.
Guides and mentors a wide range of audiences.
At least 5 years of experience in SEO
Experience establishing & maintaining relationships with individuals at all levels of the organization, including vendors
Strong Digital Analytics and metric skills required
Experience identifying operational issues and recommending and implementing strategies to resolve problems.
Experience using and applying SEO tools, such as Google Search Console, Ahrefs, SEM Rush, and others
Experience with project management
Experience leading cross-functional teams.
Experience developing and delivering presentations to various audience levels within an organization.
Experience in B2C and B2B SEO approach preferred
The anticipated annualized salary range for this position in the US market is $86,000 and $132,000. Salary will be determined based on experience, education, geographic location, and other factors. If hired as a regular full-time employee, this position will include a variable compensation plan which could be a bonus or a commission.
US benefit offerings for full-time employment may include medical, dental, vision, term life insurance, short-term and long-term disability, additional voluntary benefits, commuter benefits, wellness plans & reimbursement and retirement programs. Available paid leave may include paid time off, parental leave and holiday pay.
The salary range published in this job posting is for US based locations only. Non-US based candidates interested in this position can email email@example.com for country specific pay range details and benefits offered.
Unless otherwise noted, remote positions can be performed from the following approved General Assembly operating countries.
United States of America (states of operation may vary), Canada (provinces of operation may vary), United Kingdom, Australia, and Singapore.
Don't let this one get away.
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