Influencer Content Specialist

Where A-Players Thrive.

We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,200 team members dedicated to improving the lives of people and their pets, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.

We’re Looking For An: Influencer Content Specialist to support and scale Influencer partnerships across all Golden Hippo brands, with specific brands to start. Partnerships will focus primarily on licensed content development for ads and customer acquisition but may also include promotional posts generating awareness and driving sales.

Location: Remote (Office in Woodland Hills, CA)

What You’ll Be Doing:

• Content Generation and Licensing
  

  • Driving UGC-style content partnerships through separate channels and/or partnerships to fuel media buying efforts

  • Developing, iterating on, and continually testing unique angles and briefs to generate the most effective content for cross-collaborative needs

• Influencer search and discovery
  

  • Proactively (and by request from internal teams) identify and engage influencers to drive brand conversations, content and advocacy

  • Collaborate with Influencer Manager on performance partnerships and measuring success and content generation best practices to drive media buying strategy

• Influencer Strategy and Management
  

  • Execute partnerships from start to finish, applying a scaled and effective approach according to the goals of the partnership

  • Content briefing, detailed communication, and unique approaches to individual partnerships to drive the most value

  • Efficient time management and high attention to detail in order to drive the best results and maximize output

• Reporting and Analysis
  

  • Able to manage large spreadsheets of data and export dashboard data from Influencer platform, combine to provide clear and actionable insights

  • Data-driven forecasting expected performance of both posted and licensed content based on previous partnerships

Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• Strong ability to analyze and synthesize quantitative data

• Strong familiarity with Influencer Platforms

• Deep understanding of the influencer marketing process from outreach to negotiation, tracking/forecasting, content review, and reporting/analysis

• Strong understanding of social platforms, as well as common trends, algorithm changes, and best practices that we would apply to our partnerships

• Super collaborative, able to think about how influencer content and partnerships can impact broader teams and proactively demonstrate value

• 2 years of experience in Influencer Marketing, Social Media, and/or Social Content Production

Golden Perks & Benefits: 

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.

• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $6.1 million to date. 

• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career. 

• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.

• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. 

• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career. 

• Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development. 

• Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs. 

• Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded. 

• Reimbursements for a portion of personal cell phone and internet usage for eligible employees. 

• For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym. 

• Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.

To read more about our Perks & Benefits, click here.

The base salary range is $62,700-$83,600, plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

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