Product Marketer

Do you want to join us on our mission to shape democracies for the digital age? Are you looking for an international and fast-paced, yet collaborative and inclusive environment to thrive in? You have come to the right place.

Go Vocal, a global social impact scale-up with its HQ in Brussels, Belgium, works to make public decision-making more participatory, inclusive, and responsive. The SaaS platform is already being used by 500+ local governments and organisations in over 20 countries, facilitating two-way communication between governments and their residents. Since it was founded in 2015, Go Vocal has given 1,500,000+ community members a direct voice in local politics, has earned recognition as the 'Best Social Impact Startup in Europe', and was featured in outlets such as The New York Times and Forbes.

Go Vocal is looking for purpose-driven talent to join us on our mission to enable millions of people in cities across the globe to shape the future of their communities.

Product Marketer

We're seeking a seasoned Product Marketer to drive product adoption across our existing client base while supporting new business growth for our participatory SaaS platform. This role sits at the intersection of product, sales, and customer/government success, helping local governments excel in digital consultation and citizen engagement. You’ll own two critical areas of our business: (i) Product Adoption: Drive feature adoption, platform usage, and retention across 300+ city clients, (ii) Market Growth: Support new business through compelling positioning and sales enablement.

1. Product Adoption (50%)

• Develop and execute onboarding programs and education strategies to boost feature adoption and platform retention across 300+ city clients.

• Collaborate with Customer Success to address adoption barriers, track usage metrics, and identify upsell opportunities.

• Create success stories and resources to drive advocacy and enable upselling.

2. Product Launch & Communications (25%)

• Lead feature launch lifecycles, including communications and quarterly product release marketing.

• Collaborate with Product Management to define and execute feature pricing strategies.

3. Market Growth & Sales Enablement (25%)

• Develop tailored positioning and messaging for public sector markets.

• Create impactful sales briefs and enablement materials for government buyers.

Job requirements

What do we expect from you?

• Passion for public governance, citizen engagement, and 4+ years of product marketing experience in SaaS platforms.

• Proven ability to design and execute data-driven adoption and upsell programs.

• Skilled in analyzing product usage data and trends using tools like Mixpanel and CRM platforms (e.g., Salesforce, Planhat).

• Strong understanding of SaaS metrics such as churn and MRR.

• Exceptional communication, storytelling, and presentation skills, with a talent for simplifying complex features into engaging narratives.

• Proficiency in creating enablement content, playbooks, and training materials.

• Collaborative mindset with the ability to align teams and drive results.

• Based in the Central European time zone, with a self-driven and autonomous work style.

An eagerness to learn, talent, and enthusiasm are more important than ticking all the boxes. If you don’t meet all of the listed requirements but are motivated and excited about the role, we want to hear from you!

What can you expect from us?

• Unlock your full potential and create social impact at scale. Day-to-day, we work with local government leaders across the world to help them connect with their communities.

• Become a key factor in our rapid transition from a startup to a scaleup (50 employees today), and our international expansion.

• Work in a fast-paced, collaborative, and supportive environment. We share a participatory culture of autonomy and ownership by everyone, not only by leadership.

• Be part of our dynamic, international team. We are as serious about our work in digital democracy as we are about having fun on our journey together.

• Enjoy an informal work vibe with open communication and full transparency on results.

• Participate in our various hybrid (in-person/remote) team events, inspiring team lunches, our company book club, bi-quarterly strategic town halls, and yearly global team retreats.

• Spend 10% of your time on personal projects and self-development for the long run. We’re committed to both collective and individual growth.

• Receive a competitive salary package (salary range is between 55,000 - 80,000 EUR gross), incl. perks such as a yearly training budget, unlimited access to mental wellbeing support via OpenUp, 26 days PTO, quarterly collective Fridays, full flexibility on working from home, budget for your co-working space, and much more.

Go Vocal is committed to being a diverse and inclusive workplace. We encourage applicants of different backgrounds, genders, experiences, abilities, and perspectives to apply.