Business Development Director, Verity
GumGum is a contextual-first, global digital advertising platform that uses advanced AI technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don’t need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix™, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data.
To be a part of this next phase of digital advertising that prioritizes data privacy, please visit www.gumgum.com/careers
GumGum’s Director Business Development, Verity is tasked with developing partnerships with advertisers, agencies and publishers that can leverage our contextual and brand safety data offering, Verity. The role is responsible for driving revenue and customer acquisition.
This role is responsible for driving significant business impact by representing cutting-edge AI technology in the US market while working with an ambitious and excited cross functional team. This role reports into our Head of Revenue for Verity and will join the Verity team within the greater GumGum Data business.
Note: GumGum currently operates in a ‘work from home’ virtual environment with sporadic opportunities for in-person business and morale events (health guidelines permitting). There will not be any requirement to go into the office on a daily basis moving forward. GumGum is only open to hiring remote candidates who are residents in the following states: AZ, CA, CO, CT, FL, GA, IA, IL, IN, KY, MA, MD, MI, NJ, NV, NY, OH, OR, PA, TN, TX, UT, VA, WA, and MN, however prefers candidates to be located in New York.
What You'll Achieve
Develop a pipeline of Growth Opportunities for Verity primarily within the Brand direct marketplace
Identify key opportunities, decision-makers, and influencers within advertisers and their agencies and publishers. Form new business partnerships that drive future growth, product expansion, and profitability for GumGum’s contextual and brand safety data business, Verity.
Negotiate contract terms with clients and communicate terms to stakeholders.
Work with internal teams to collaborate on market offering to meet client needs/demands
Work with senior leadership to develop and own go-to-market strategy for our contextual data offering, informing product positioning as needed while driving sales enablement.
Deliver feedback from the field to GumGum’s product team to inform product roadmap and new initiatives.
Act as an expert for machine learning and AI tools for contextual advertising
Educate clients at multiple levels within each partner organization on benefits and activation of GumGum’s solutions.
Become a subject matter expert on contextual, brand safety/suitability data, how AI and machine learning are leveraged, and remain up-to-date on industry news.
Find opportunities to publicly speak on Verity and the way it solves difficult market problems
Skills You'll Bring
Desirable for candidates to have bachelor’s degree in Marketing or Advertising or equivalent experience building foundational knowledge of digital advertising and marketing.
Demonstrated achievement in B2B sales and partnerships.
5+ years sales, sales support, or business development experience working with brands directly in the digital media, data or adtech space. Know who the influential decision makers are and how to get their attention.
Expertise in digital video and the programmatic ecosystem
Developed relationships with key advertising decision makers over their career, particularly with Brands directly.
Experience developing and driving product positioning and setting up sales structures that deliver on business outcomes.
Knowledge of and fluent in performance marketing and contextual advertising.
Ability to negotiate and execute strategic initiatives in the media and advertising technology space with Fortune 500 companies.
Strong verbal, interpersonal and written communication skills; comfortable presenting to executive teams and key stakeholders.
Proficiency in GSuite tools including Google Sheets, Google Docs, Google Slides
Ability to act as an evangelist for the product in market, capturing the hearts and minds of influential decision makers
A passion to solve market problems using technology and cutting edge machine learning
Ability to collaborate and communicate effectively. Comfortable relying on team members to answer technical or complex issues
Comfortable with ambiguity and be agile to change direction as priorities move rapidly
Able to catch the vision and direction of the product and pragmatically execute to deliver results
Integrity and emotional intelligence: will need to create relationships with and influence a wide range of internal teams, always acting with the best interest of the company in mind, and handling sensitive/confidential information
What We Offer
At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness. The reasonable estimated base pay range for this role is from ($113,000 - $159,000) annually. The actual amount may be higher or lower. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions.
The total rewards package offered also includes an employer-matched 401(k) retirement plan, and depending on the role, participation in a bonus, commission, or stock incentive program. Your recruiter can share more specifics during the hiring process. Learn more about our U.S. benefits & perks package at gumgum.com/benefits.
Shortlisted for Marketing Technology Company of the Year for the 2023 Mumbrella Awards
2024 Winner of 7 BuiltIn Awards on a national, regional, and remote scale - including Remote Best Places to Work at #25 and Best Midsize Places to Work in Los Angeles, CA at #9
Ad Exchanger Programmatic Power Player 2022 and 2021
CTO Hero Award of OTT.X 2023
Digiday Media Awards Europe finalist 2022 and 2021
Finalist for the 2023 AdExchanger Awards Best Video Technology For Media Suppliers
Gold Award at the IAB Mixx Awards in Belgium in the “Best Use of Advertising Technology” category
The Drum Award Digital Advertising: Game-changing Technology for Domino's case study
GumGum is proud to be an equal opportunity employer. At GumGum, we believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive, and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity - and to act swiftly if this value is ever threatened. We are constantly striving to be better, and we continue to take strategic steps to advance representation. - Phil Schraeder, CEO
Learn more about our DEIB programming at gumgum.com/deib
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