Digital Media Specialist

About Us

Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.

With 14 wholly owned offices across the US, Europe and APAC, and our Global Talent Hubs in emerging markets, you can build a truly global career in a rapidly scaling organisation that’s shaping the future of marketing.

At Gravity Global, we believe our people are our greatest strength. We’re a collective of creative thinkers, strategic storytellers, and data-driven innovators united by one mission – to deliver exceptional work that makes an impact. We’re growing fast – across continents and disciplines – and we’re looking for passionate individuals who want to make a difference: for our clients, our teams, and the world around us.

As a result of the continued new business wins, the biddable and wider paid digital marketing team is actively recruiting multiple roles responsible for delivering effective paid digital campaigns for agency clients, primarily encompassing: 

• Paid Search advertising, including Google and Bing 

• Social media advertising, e.g. Facebook, LinkedIn, Twitter, Reddit, TikTok, and Snapchat (for both direct response and brand awareness)  

You will have an excellent technical and practical understanding of paid search and other forms of digital marketing, preferably in an agency environment. As well as being passionate about digital marketing with a strong analytical ability, you will be able to confidently research, create, and present paid digital strategies to both colleagues and clients. 

You will be self-motivated, analytical, highly educated, and possess excellent written and verbal communication skills to build strong relationships with clients, colleagues, and media owners. Google Ads individual qualifications are expected, and experience with either paid social or programmatic advertising is advantageous. 

Key Responsibilities

• To manage and optimise Paid Search and Paid Social campaigns for a broad portfolio of clients across a range of industry sectors. 

• To create effective paid digital strategies for client campaigns, using desktop research and industry tools to create compelling media plans, including channel budget allocations, creative approach, and performance forecasts. 

• To identify further opportunities for existing clients across additional networks, channels and areas where spend can be increased, and work with relevant colleagues to present these to clients. 

• Mentor junior team members. 

• Own daily campaign monitoring, optimisation and budget management outputs. 

• Be involved in new business development by having an input into or preparing proposals wherever required. 

• As a team, generate regular client reports and contribute to campaign review documents with accurate data, clear analysis, and recommendations. 

Skills, Knowledge and Expertise

• +3 years of experience in marketing, strategy, paid media, or related roles.

• Proven ability to effectively manage Paid Search and Paid Social channels across Google Ads and paid social and/or programmatic platforms. 

• Experience in setting up new accounts to include account uploads, tracking/goal set-up, and report template creation. 

• Experience in using reporting mechanisms to monitor and derive actionable insights from your paid digital campaigns. 

• Excellent, persuasive verbal and written communication skills. 

• Ability to confidently speak to clients. 

• Confident in using Microsoft Office applications: Excel to prepare and analyse data; PowerPoint and Word to prepare clear reports and recommendations. 

Benefits

While specific benefits may vary by region due to cultural norms, all team members at Gravity Global can expect a supportive, inclusive, and rewarding environment designed to help you do your best work and grow your career.

Key aspects of being part of the Gravity Global community:

· 💰 Competitive Reward & Pay – we recognise and value your contribution with fair and competitive rewards aligned to local market practices, designed to celebrate excellence and support long-term success.

· 🚀 Career Growth & Development – we believe development is ongoing, not annual. Through our Continuous Performance Management (CPM) process, which includes regular feedback and coaching, we help you refine your skills, celebrate your achievements, and plan for future success enabling you to reach your full potential.

· 🤝 Collaboration – be part of a cross-functional, global team that values sharing insights, ideas, and best practices to drive collective success.

· 🎓 Professional Development – we invest in you through ongoing training and learning programmes designed to expand your expertise and confidence.

· 🌴 Work-Life Balance – while we expect dedication to client success, we also value your wellbeing, offering flexible working arrangements and plentiful paid time off.

· 🎉 Community & Recognition – we celebrate our people through social and team-building events, recognise length of service and life milestones, and appreciate individual contributions through our Gravity Gratitude ‘kudos’ recognition programme.

· 👨‍👩‍👧 Family Support – we understand family matters and our people benefit from family-friendly policies such as parental leave, and access to wellbeing resources to help you balance work and family life.

· 🌱 Purpose & Belonging – we are committed to Environmental, Social and Governance (ESG) principles, fostering a workplace where positive impact matters. Our people are encouraged to get involved in employee resource groups that champion wellbeing, sustainability, and culture.

Important Disclosure:
At Gravity Global, we believe in recognising every team member’s contribution. Your total rewards package – including salary and benefits – will align with country-specific labor laws and our company policies. We’ll walk you through all the details during the offer stage.

Gravity Global is an equal opportunity employer and we do not discriminate on the basis of sex, race, religion, age, sexuality, disability and other protected status as required by applicable law.

If your experience doesn't align perfectly with the job criteria, but you meet some of the criteria and are excited about the role and Gravity, please don't be put off applying! We would encourage you to apply for the role as you may be just the right person for this role or other roles.

About Gravity Global

Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.