Senior Affiliate Marketing Manager

As the Senior Affiliate Manager, you provide strategic leadership and oversight for the affiliate marketing program. You work closely with your team—Affiliate Marketing Manager and Digital Account Executives—ensuring the day-to-day operations are aligned with broader business goals. Your role is to optimize performance, manage key partnerships, and collaborate with cross-functional teams.

1.Affiliate Operations Management

• Acts as the primary point of contact for managing the day-to-day operations of affiliate relationships.

• Oversees affiliate account managers responsible for key geographic regions, ensuring that performance meets expectations.

• Ensures compliance with partnership contracts and maintains positive relationships with affiliates.

2.Performance Monitoring & Optimization

• Monitors affiliate sales, performance, and payments to identify trends, resolve disputes, and optimize performance.

• Tracks key performance metrics, including affiliate-generated sales and engagement, providing actionable feedback for improvement.

• Addresses performance issues, including underperforming affiliates, and ensures corrective actions are taken in collaboration with your team.

3.Cross-Functional Collaboration

• Works closely with finance and tech teams to streamline payment systems and ensure smooth platform integrations.

• Collaborates with internal teams to ensure the affiliate program is well-supported and runs efficiently.

4.Affiliate Training & Onboarding

• Ensures affiliates receive adequate training and onboarding resources for event briefings and other essential activities.

• Works with your team to ensure affiliates are prepared and equipped for success in campaigns.

5.Event Briefing & Campaign Strategy

• Provides strategic oversight to ensure that affiliate involvement in event briefings aligns with overall marketing goals.

• Manages feedback from event briefings to improve future campaigns and guide broader marketing strategies.

6.Reporting & Performance Analysis

• Manages bi-weekly performance reporting, tracking regional and team performance metrics to ensure objectives are being met.

• Analyzes performance data and provides strategic recommendations to improve program results.