Content Writer, eCommerce & Affiliate Marketing

Company Overview

ID.me simplifies how people securely prove and share their identity online. The company empowers people to control their data through a portable and trusted login, which means they don’t need to create a new password when visiting sites that have the ID.me button.

The COVID-19 pandemic accelerated digital migration for many critical services. Those services require a trusted identity to safeguard against fraud and help ensure people are who they claim to be. With ID.me, login and identity credentials move with people, which can reduce the time and frustration of having to verify at multiple sites and set up multiple passwords.

ID.me is a credential service provider compliant with federal standards for digital identity verification. 

In addition to helping people control their credentials and data, the company’s “No Identity Left Behind” initiative strives to expand access and inclusion for all people. The company offers multiple pathways to verification – online self-serve, live video chat agents, and in person. ID.me is passionate about building a robust identity network that does not compromise access for traditionally underserved groups.

Role Overview

ID.me is seeking a Content Writer (Marketer) to join our marketing team. Key responsibilities will include creating content for eCommerce and Affiliate Marketers to teach them how to build world class CRM, Customer Acquisition, Loyalty, and Affiliate programs by tapping into community marketing e.g. Military/Veterans, Students, Teachers, Nurses, etc. The ideal candidate will have a strong background in affiliate marketing and ecommerce and working with Enterprise and Mid-Market brands. Your job will be to create content that helps ecommerce and affiliate marketers perform more effectively at work. You will be responsible for understanding what marketers need to execute community marketing campaigns effectively and delivering them insights in an organized and efficient manner. Content creation responsibilities will range from top of funnel research that helps educate marketers about community marketing and communities to sales enablement content. 

Responsibilities

• Understand the audience and personas aligned to industries and segments sales is targeting

• Map content creation to the needs of the persona at various stages of their journey 

• Drive results by creating effective content that increases traffic and funnel conversion rates

• Execute against the content strategy including editorial content planning, development, and creation ensuring brand consistency through tone, look, and feel

• Partner with subject matter experts to create compelling content for marketers across the buyer journey (ex: blog posts, white papers, videos, and infographics) 

• Produce high value content on key topics educating marketers on how to improve their CRM, Customer Acquisition, Loyalty, and Affiliate programs through community marketing

• Use analytics to understand what messages are or are not working at various stages

• Share learnings about messaging and topics with product marketing and sales leaders

• Contribute to the social media content calendar

Qualifications

• 4-7 years of experience in a content marketing role 

• Must be able to provide 2-3 non-proprietary writing samples

• Deep understanding of Affiliate Marketing, Influencer Marketing, and eCommerce

• Fluent in CRM & Loyalty programs and how community marketing can impact strategies

• Editorial content marketing experience across digital formats (ex: web, thought leadership, content syndication, SEO, social)

• Experience managing a content production calendar with a balance of top, middle, and bottom of funnel materials aligned to the buyer journey

• Ability to craft strategy and to create content (player/coach)

• Exceptional written, oral, interpersonal and presentation communication skills

• Experience managing content distribution platforms (Wordpress, etc.)

• Expert reporting on content success using data and insights from analytics platforms (GA4, Google Search Console, etc.)

Note that candidates must be located in the continental U.S.

ID.me Covid Vaccination Requirement

ID.me has a mandatory vaccination requirement where not prohibited by applicable federal or state law.

All current and future employees are required to receive their COVID-19 vaccinations, unless a reasonable accommodation is approved. Employees not in compliance with this policy will be placed on leave and will be terminated if no valid reason for not getting the COVID-19 vaccine is provided.  

Purpose: In accordance with ID.me's duty to provide and maintain a workplace that is free of known hazards, we are adopting this policy to safeguard the health of our employees and their families; our customers and visitors; and the community at large from COVID-19 that may be reduced by vaccinations. This policy will comply with all applicable laws and is based on guidance from the Centers for Disease Control and Prevention and local health authorities, as applicable.

Reasonable Accommodation: Current and future employees in need of an exemption from this policy due to a medical reason, or because of a sincerely held religious belief must submit a completed Request for Accommodation form to the human resources department to begin the interactive accommodation process as soon as possible after vaccination deadlines have been announced (September 13th) and an offer of employment has been made. Accommodations will be granted where they do not cause ID.me undue hardship or pose a direct threat to the health and safety of others.

Vision: To be the world's leading digital identity network empowering people to control their own information and to prove their credentials across all channels: online, call center, and in-person.

Mission: To make the world a more trusted place by delivering the highest level of security with the least amount of friction at the lowest possible cost.

People: We have an audacious mission. We aim to fix the identity layer of the internet. Billions of people will live better lives with more trust and convenience thanks to ID.me. We are like Special Forces. We take on the most difficult challenges with amazing teammates. 

ID.me Core Values: Don't be a jerk. Always compete. Ask questions like a 5-year old. Inspire people with your passion. Make something better every day. Treat each customer like your favorite family member. Own your mistakes so you can learn from them. Details are everything. Communicate like a scientist. Be truthful (even when it's hard). Reflect ID.me's values in your actions. Act like an owner.

ID.me Career Site & Culture Deck: https://www.id.me/careers

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.