Marketing Specialist

The Company

The Kantata Cloud for Professional Services™ gives businesses the clarity, control, and confidence they need to optimize resource planning and elevate operational performance. Our purpose-built software is helping over 2,500 professional services organizations in more than 100 countries focus on and optimize their most important asset: their people. By leveraging Kantata, professionals gain access to the information and tools they need to win more business, ensure the right people are always available at the right time, and delight clients with exceptional project delivery and outcomes. 

Kantata is well-capitalized, hiring, and growing our loyal and diversified customer base faster than we ever have. Most importantly, we have a clear vision of where we’re going and how to get there. (Hint: It involves you.)  Did we mention that Kantata is also an awesome place to work?  You’ll have the opportunity to work in a dynamic environment with a team that loves what they do. A talented team, great perks, and an amazing culture = an employee-rated Best Place to Work!

The Opportunity:

The Marketing Specialist supports a range of brand awareness, communications, and demand generation initiatives while strengthening Kantata’s digital presence. This role focuses on delivering impactful collateral that enriches the experience of both prospects and customers, fostering deeper engagement and alignment with the brand. Core responsibilities include:

Responsibilities

Social Media Management:

• Develop and execute a comprehensive social media strategy to grow and engage our online communities while enhancing Kantata’s presence in the market.

• Manage all organic social media activity, ensuring consistent posting schedules and audience engagement.

Content & Project Management:

• Oversee the planning, production, and promotion of a diverse content strategy, leveraging various formats such as videos, eBooks, podcasts, webinars, events, and ad assets.

• Ensure timely delivery and quality execution of content projects by managing workflows and collaborating with relevant stakeholders.

• Comfortable writing, editing and proofreading content and using Ai tools to ensure the best outcomes.

Cross-Functional Collaboration:

• Work closely with design, product marketing, subject matter experts (SMEs), and other departments to align content initiatives with business objectives.

• Tailor content to address specific buyer journey stages and resonate with target audiences.

Brand Consistency:

• Maintain adherence to Kantata’s brand voice and style guidelines across all content and communication channels.

Paid Media Orchestration:

• Plan and execute paid social media campaigns and programmatic display ads to increase brand awareness and drive demand generation efforts.

Performance Analysis & Optimization:

• Collaborate with the demand generation and analytics teams to implement effective content tracking mechanisms.

• Regularly analyze content performance metrics, report on outcomes, and identify opportunities for optimization and improvement.

Trend Monitoring:

• Stay informed about the latest trends and best practices in social media and content marketing, applying insights to refine strategies and maintain competitive advantage.

Budget Management:

• Oversee contractor invoicing and manage marketing-related expenses to ensure timely and budget-compliant payments.

Qualifications

• Bachelor’s degree in marketing, advertising, business management or related field

• 3-4 years of Marketing related experience preferred

• Excellent written and verbal communication skills

• Outstanding project management and organizational skills

• Detail orientated with the ability to problem solve autonomously

• Skilled in use of social sites and applications

Compensation

• The base salary for this position ranges from $70,000 – $85,000.

• This position is eligible to participate in a company bonus Plan.

*The above represents the expected salary range for this job requisition. Other compensation considerations include location, relevant experience, and other job-related factors.

Additional Information

• This role is a remote role within the US.  

• The employee will be working across multiple continental US time zones, primarily focusing on the West Coast and/or East Coast. Ability to work in EST or PST will be preferred.

Our Philosophy

We know every company can be successful with the right technology and when people are at the core. We believe that we’re better together – that working hand-in-hand brings the best thoughts to the table and creates an environment of learning and growth. Here, you’ll enjoy:

• An intentionally engaging and collaborative culture – ditch the silo!

• Strong work-life balance that’s a true focus of the company

• The chance to learn from some of the best people in the business

• A vibrant, collaborative, and devoted team, who still makes time for fun

At Kantata, we strive to create an inclusive workplace that upholds the dignity of all people. We value, respect, and celebrate everyone’s unique strengths from all different walks of life. As we continue to cultivate diversity within the company, our product (and people!) innovation continues to flourish.

Kantata is an Equal Opportunity Employer. 

United States

Benefits:

• Group health insurance with coverage options for Medical, Dental, and Vision

• Life Insurance

• Voluntary benefit options such as Auto, Home, and Pet Insurance

• Paid Parental Leave

• Voluntary commuter benefit options (FSA)

• 401K to save for your future

• Flexible PTO

• 11 paid holidays + floating holiday

• Top Performers Employee Recognition Program

• Philanthropic, social, and wellness events through KantataLife