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Demand Generation Manager

Kion’s cloud enablement software platform provides a unified approach for financial management, continuous compliance, and the automation and orchestration of cloud resources. We’re a fast-growing, Series A-stage startup that has quickly become the industry’s most trusted solution for enabling customers’ journey to the cloud to be more efficient, secure, and transparent. Kion allows customers to create, manage, monitor, and maintain cloud assets from a single pane of glass across Amazon Web Services (AWS), Microsoft Azure, and Google Cloud.

Kion believes employees are its most precious resource, and we believe that happy employees make an excellent product. While we’re headquartered outside Washington DC, we are committed to a 100% remote-first workforce. In addition, Kion offers excellent compensation and outstanding benefits, including top-of-the-line, platinum-level benefits, at zero cost to the employee!

If you're passionate about using your expert skills to bring transformational change to a customer’s journey to the cloud, you'd be a great addition to our team!


As the Demand Generation leader, you will be a key member of Kion’s marketing team and help integrate the company’s value proposition into the buyer’s journey. In this role, you’ll be responsible for the overall demand-gen strategy, key Marketing Performance Indicators (KPIs), campaign development/execution and alignment with go-to-market and sales initiatives. You will work in a fast-paced, agile and collaborative marketing environment, managing multiple projects and collaborating across internal stakeholders and outside agencies  


  • Develop overall demand-gen strategy and alignment with sales, marketing and alliances.

  • Build and execute campaigns across key digital channels and database segments.

  • Manage marketing funnel metrics and conversions to optimize pipeline growth and revenue generation.

  • Create and execute all aspects of digital demand-gen campaigns, including messaging, calls-to-action, web production, campaign management, external vendor relationships, content sourcing and performance tracking.

  • Strong collaboration with all Go-to-Market functions, including the executive team, sales, marketing and alliances.

  • Measure and analyze performance against demand-gen goals and continually optimize programs and lead nurturing workflows to convert leads into customers.

  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.

  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.

  • Monitor and maintain data quality within MarTech applications.

  • Develop documentation and roadmaps for processes, A/B tests, and promotions that succeed.

  • Analyze and evaluate KPIs and deliver actionable insights and recommendations on new tactics to pursue.


  • Education: BS/BA in business, marketing or communications.

  • 5+ years of digital marketing/demand-gen experience. Cloud, SaaS, Management/Governance software a plus.

  • Integrated Campaign Experience: ability to maintain oversight for a high-touch portfolio of diverse demand generation vehicles, including (but not all limited to): email, website, SEM, webinars, syndication and conversation marketing.

  • Analytical Skills: strong analytical skills (including mastery of Excel) to interpret and visualize data and provide team with translated results that lead to actionable changes.

  • MarTech Experience: experience with marketing automation systems (HubSpot), email marketing, lead nurturing and web analytics. Preferred experience/proficiency in marketing automation systems and integrating them with other technologies such as Drift,
    Craft, Outreach, etc.

  • Collaborative work style across cross functional teams with sales, product and marketing.

  • Ability to create and execute paid campaigns.

  • Digital & Email: solid understanding of SEM, retargeting/remarketing and email  marketing concepts and metrics such as sender score, deliverability, and sender reputation.

  • Communication & Project Management: organized, good communicator (in both the written and verbal form) with a desire to improve processes


  • Kion is a remote-first company. We offer a 100% remote work schedule (US only) as well as an in-office or hybrid schedule if you are local to the DC-Maryland-Virginia area.

  • Excellent compensation and outstanding benefits, including top-of-the-line Blue Cross Blue Shield PPO healthcare coverage with ZERO deductibles. We pay 100% of the employee premium for medical, dental, and vision!

  • 3% of direct compensation contribution to your 401(k) (no match required).

  • Unlimited PTO to allow staff to spend time with friends and family.

  • Regular virtual engagements to better connect with co-workers and talk about life outside of work.

  • A small-team collaborative environment that fosters communication and innovation.

At Kion, we are focused on making people's lives in the cloud easier through innovative products built by passionate employees. We are looking to add talented, motivated people to our team to help achieve this mission through the engineering, support, and delivery of our revolutionary Kion cloud enablement solution.

If you want to help organizations spend less time managing and governing their cloud, and more time being enabled by their cloud, you’ve come to the right place. Apply below and we’ll be in touch shortly!

This job is closed
But you can apply to other open Remote Marketing jobs