About the Role

Reporting directly to the Head of Marketing & Growth, you'll be the creative force behind how LANDED shows up in the world. That means two things: building the public voice of our CEO into something operators and industry leaders actually follow — and making sure LANDED itself has a brand presence worth paying attention to.

This isn't a role for someone who learned content marketing from a B2B playbook. It's a role for someone who has been creating things online, building an audience, and developing a genuine point of view — and is ready to bring that energy inside a company with a real story to tell.

We're a small, fast-moving team. You'll have more creative ownership here in year one than most people get in five years at a larger company.

What You'll Do

CEO & Thought Leadership

Serve as the CEO's strategic thought leadership partner — developing her editorial identity, narrative arc, and LinkedIn positioning; accountable for the strategy and voice infrastructure, not post-level production
Lead structured creative extract sessions to surface the CEO's perspectives and translate them into a durable point of view that compounds across an audience over time
Own the editorial judgment layer — identifying which industry moments, cultural signals, and platform conversations warrant a response, and directing how the brand shows up

Brand & Organic Social

Own LANDED's organic presence across LinkedIn and other relevant channels — developing the brand voice, testing formats, and building an audience of operators, GMs, and industry followers
Experiment relentlessly: try new formats, platforms, and creative angles — kill what doesn't work, double down on what does
Bring ideas for bigger creative initiatives — campaign concepts, content series, activations — and see them through from pitch to execution

Creative Direction & Collaboration

Set the creative direction for campaigns and larger marketing initiatives — ensuring the concept is strong enough to make the execution worth doing
Collaborate with our paid media agency on creative strategy for paid social — briefing concepts, reviewing outputs, and pushing back when the creative isn't landing
Develop creative briefs and frameworks that give the broader team a clear standard for what on-brand looks like

Who You Are

You've been making things online for as long as you can remember. You have a following, a body of work, or a creative project that shows what you're capable of when nobody's looking over your shoulder. You think about why something earns attention before you think about how to make it.

You've probably wondered whether you can do what you love inside a company rather than just for yourself. The answer here is yes — but only if you bring that same creative ambition with you.

We're building an AI recruiter. The story we have to tell about the future of hiring is genuinely interesting — but only if the person telling it actually thinks so.

What We're Looking For

1–3 years in a creative or content role — your portfolio will tell us more than your resume
A personal content presence or creative body of work that demonstrates your voice and instincts
Platform fluency across LinkedIn and at least one other channel — you know what works where and why
Exceptional writing skills and the ability to disappear into someone else's voice when the job calls for it
A distribution-aware creative instinct — you think about reach, format, and channel mechanics as part of the idea, not someone else's problem
A point of view strong enough to pitch big ideas and defend them in a room
Organized and self-directed enough to own a weekly creative cadence without being managed

Bonus If You

Have ghostwritten for a founder or executive before
Have built a content audience of your own — newsletter, LinkedIn, TikTok, YouTube, any format
Have made a niche industry compelling to a real audience
Create or edit short-form video
Are genuinely interested in AI, HR tech, or the future of work — you follow the space, have opinions, and that curiosity shows up in your content
Know the restaurant, hospitality, or hourly workforce world
Have a feel for in-person experiences — you've helped shape the vibe, messaging, or programming for a dinner, event, or activation and understand how a room should feel

Marketing Strategist