Digital Marketing Specialist (PPC/SEO)

The Role

Position Overview: We are seeking an experienced SEO & Paid Campaign Specialist to join our team. The ideal candidate will have a proven track record of success in SEO, keyword research, article writing, on-page and off-page SEO, and managing paid campaigns, including Google Ads, Microsoft Ads, and Facebook Ads. This role requires expertise in A/B testing, ad copy creation, and the ability to utilize tools such as HubSpot, SEMrush, and Google Analytics effectively.

Key Responsibilities:

• Conduct comprehensive keyword research to identify valuable opportunities for content creation and optimization.

• Develop and implement on-page and off-page SEO strategies to improve search engine rankings and organic traffic.

• Write high-quality articles and web content optimized for SEO.

• Plan, execute, and manage paid advertising campaigns across Google Ads, Microsoft Ads, and Facebook Ads.

• Perform A/B testing to optimize ad performance and improve conversion rates.

• Create compelling ad copy that drives engagement and conversions.

• Monitor and analyze campaign performance using HubSpot, SEMrush, Google Analytics, and other relevant tools.

• Provide regular reports on SEO and paid campaign performance, along with actionable insights and recommendations for improvement.

Qualifications:

• Proven experience in SEO, keyword research, and article writing.

• Strong understanding of on-page and off-page SEO best practices.

• Demonstrated success in managing paid advertising campaigns on Google Ads, Microsoft Ads, and Facebook Ads.

• Expertise in A/B testing and ad copy creation.

• Proficiency in using HubSpot, SEMrush, and Google Analytics.

• Excellent analytical skills and the ability to interpret data to drive decision-making.

• Strong communication skills and the ability to work effectively in a remote team environment.

• A track record of achieving measurable results and driving growth through digital marketing efforts.

What We Offer:

• Competitive salary and benefits package.

• Flexible working hours and remote work opportunities.

• A collaborative and supportive team environment.

• Opportunities for professional development and growth.

Ideal Profile

• You have at least 3 years experience ideally in Performance Marketing or SEO / SEM within Marketing

• Can work alone remotely and fully focused on this job. Please do not apply if you are someone looking for multiple jobs

• You are highly goal driven and work well in fast paced environments

• You pay strong attention to detail and deliver work that is of a high standard

• You possess strong analytical skills and are comfortable dealing with numerical data

What's on Offer?

• Leadership Role

• Fully Remote

• Digital marketing role

• Potential for growth with the startup agency