General Manager (Digital Products)

We are MicroConf, the largest online and in-person community for founders of bootstrapped software startups. We are among the best in the world at training, educating, and connecting bootstrapped software as a service (SaaS) founders.

We are looking for a dynamic General Manager with a background in digital products, to lead MicroConf into its next phase of growth. You’ll lead a small and fast-moving team to:

• Refine, expand, and execute our growth strategy

• Market and improve our current digital products

• Oversee overall company operations, including managing the core team

What’s Different About This Job?

We achieve surprising results with a small team of folks who have an outsized impact on 125,000 ambitious software entrepreneurs around the world.

We are a seven-figure company looking to 3-4x revenue over the next five years through the growth of our audience and a roll-out of digital products that cater to the needs of our audience. Our current offerings include a thriving online community with over 7,000 members, in-person events, and a suite of knowledge and education products tailored to meet the unique needs of software as a service (SaaS) founders.

Working directly with MicroConf’s founder, you will implement a strategic plan to aggressively grow revenue through digital products, courses, and events (both online and in-person). You will have significant leeway to execute this growth strategy.

The ideal candidate will have a strong background in digital marketing (including copywriting), experience launching and marketing digital products, a healthy focus on growth milestones, and the ability to manage a small, but talented team.

Responsibilities

• Work with our founder to implement a strategic plan to aggressively grow revenue through digital products, courses, and events (both online and in-person).

• Manage and oversee the 5-person team, including hiring, firing, goal setting, and accountability. Areas include digital content production, event production, community management, sponsorship sales and fulfillment, and marketing.

• Oversee digital marketing strategies, including content marketing, SEO, email campaigns, and (potentially) paid acquisition.

• Oversee digital product creation, including directing our mastermind matching program (and in the future, our co-founder matching program), and outlining and marketing new video courses.

• Get your hands dirty crafting irresistible marketing funnels (bonus if you can write email and website copy)

• Monitor, test, and refine marketing funnels, potentially incorporating paid acquisition strategies (likely with outside help).

• Overall management of company operations, including the overall budget.

• High-level oversight of events (with the help of in-house and external event talent), ensuring high-quality experiences for our attendees.

• Close event sponsorship deals and work with our events team to ensure they are fulfilled.

• Identify and manage external vendors, freelancers, and contractors to supplement company needs

• Be the person who makes sure all the i’s are dotted and the t’s are crossed. The buck stops with you.

• Explore and implement new projects and products that will enhance what MicroConf has to offer.

Qualifications

• 5+ years experience in a leadership role in a company focused on marketing, selling, and supporting digital products.

• Strong background in digital marketing, including launching and marketing digital products, copywriting, and building + optimizing marketing funnels.

• Strong background in setting goals and motivating teams to achieve them, while tracking the milestones along the way.

• Strong interest in working within the startup and venture capital space.

• Exceptional leadership skills and experience managing a small team.

• Exceptional leadership, communication, and project management skills.

• Strong financial acumen and the ability to effectively create and manage budgets.

• Skilled working with online tools such as GSuite, Zapier, and web-based CRM.

• Proven ability to work autonomously and strong attention to detail - an absolute must-have.

• We’re a small team, so you will inevitably need to take the lead on a project, learn a new skill, or do something you may not be familiar with but are interested in trying out. 

• Excellent written communication skills. Ability to adopt the voice of our brand.

• (Bonus) Some experience with event management.

• (Bonus) A strong knowledge of bootstrapped startups (double bonus if your knowledge is with SaaS).

• Based in the U.S., Canada, Latin America, or Western Europe and willing to have five hours of overlap with U.S. Pacific Time.

Tools that are helpful for you to know:

• Slack (a bonus if you’re familiar with Slack API): ⭐️⭐️⭐️⭐️⭐️

• Google Suite: ⭐️⭐️⭐️⭐️

• Airtable: ⭐️⭐️⭐️⭐️

• Email Service Provider (like MailChimp or Drip): ⭐️⭐️⭐️

• Zoom or Digital Event Software: ⭐️⭐️

• No-Code Tools (bonus if you’re familiar with Zapier): ⭐️⭐️

• Design Solutions (Figma or Canva): ⭐

This is a full-time, remote position with occasional in-person gatherings.

If this sounds like something you would be interested in, we’d love to have a conversation!

For more about MicroConf visit https://microconf.com.

MicroConf asks respectfully to only apply through the application form and not email/apply to them directly. Recruiters and Agencies please do not contact MicroConf directly.