Media Buyer

Responsibilities

• Launching and optimizing campaigns in in-app ad networks

• Sourcing and testing new bundles (angles, creatives, funnels)

• Scaling profitable campaigns

• Working with various ad formats

• Analyzing traffic performance

• Preparing briefs (technical tasks) for creatives

• Working with tracking systems and analytics

• Collaborating with the team

• Managing campaigns across multiple GEOs

Requirements

• Experience working with in-app traffic sources (Unity Ads, AppLovin, Moloco, etc.)

• Experience with mobile traffic formats (video, interstitial, rewarded)

• Experience working with grey-hat verticals

• Understanding of tracking systems, with hands-on experience (AppsFlyer, Adjust, Keitaro)

• Strong understanding of key metrics (CPA, FTD, deposits, ROI)

• Experience working with creatives (especially video)

• Self-sufficiency and proven experience in scaling campaigns