SEO Specialist

Responsibilities

• Full ownership and independent management of projects

• Steady growth in traffic and rankings across projects

• Improvement of business metrics (registrations, FTD)

• Achievement of intermediate SEO strategy goals

• Reduced dependency of projects on the team lead/manager

• Scaling successful use cases across other projects

• Initiating new ideas and approaches

• Collaboration with the content team

• Collaboration with the link-building team

• Collaboration with the development team

• Achievement of defined project KPIs

• Budget control across projects

• Testing hypotheses to improve project metrics and analyzing test results

• Preparing pre-sale SEO audits for potential clients

Requirements

• At least 5 years of experience in SEO, with proven successful project promotion cases

• At least 3 years of SEO experience in the iGaming niche

• Deep understanding of search engine algorithms

• English level — B1 or higher

• Ukrainian/Russian — native proficiency

• Development and implementation of a comprehensive SEO strategy, including content strategy, technical optimization, link profile management, UX improvements, and behavioral factors analysis

• Knowledge of HTML and CSS sufficient for SEO-focused code analysis

• Experience working with high-load and multi-regional websites

• Deep understanding of all ranking factors

• Experience with SERM and Parasite SEO

• Strong expertise in technical SEO

• Proficient with all relevant industry tools

• Ability to collaborate with developers, link builders, content managers, and designers

• Experience in A/B testing of SEO hypotheses and traffic split testing

• Experience analyzing search engine bot behavior

• Ability to defend and justify SEO strategies to business stakeholders

• Understanding of business metrics

• Experience mentoring mid-level specialists (task setting and guidance)

• Experience in automating routine tasks

Will be a Plus

• Experience working with AI agents (Claude Code, Codex, Cursor)