At AI Case Leads, we connect accident victims with personal injury law firms nationwide. Legal search is one of the most competitive spaces on the internet. We’re building a national brand that ranks in every US city and ZIP code where people search for help after an accident, and we need someone who knows how to build that at scale without getting burned by Google.

The Role

You’ll own organic search from the ground up: architecture, data, content, technical SEO, and links. This means building one strong brand domain with thousands of genuinely useful location pages powered by real data, not a network of thin sites. You know where the line between programmatic SEO and scaled content abuse sits, and you build well on the right side of it.

What You'll Do

Design the site architecture for national coverage: state → city → ZIP pages, plus practice and topic pages
Build programmatic page templates driven by unique data sources (public crash data, local resources, police department info, local laws)
Partner with engineering on data pipelines, page generation, internal linking, and indexation control
Own technical SEO: crawl budget, Core Web Vitals, schema, sitemaps, canonicals, and index management at scale
Run keyword and SERP research across thousands of local markets and prioritize by case value
Lead link acquisition through digital PR, data studies, local partnerships, and linkable tools, with no PBNs or paid link schemes
Build tools and resources people actually use and link to (for example, crash-report lookups or local accident statistics)
Track rankings, traffic, conversions, and signed cases by market
Monitor Google updates and keep the site compliant with spam policies
Work with our brand strategist so organic pages carry a consistent brand voice

What We're Looking For

4+ years of hands-on SEO, including large-scale or programmatic sites (10,000+ pages)
A track record of ranking location-based pages across many markets
Deep technical SEO knowledge: crawling, indexation, rendering, schema, site architecture
A clear understanding of Google’s spam policies, including scaled content, doorway pages, and site reputation abuse, and how to build safely around them
Experience building pages from structured data sources
Proven white-hat link-building results, especially through digital PR or data-driven content
Comfort with SQL, spreadsheets, and SEO tools (Ahrefs/Semrush, Screaming Frog, Search Console, GA4)
Lead generation SEO experience (strongly preferred)
Legal, insurance, healthcare, or another YMYL vertical (strongly preferred)
Ability to work with Python/JS or directly with engineers on page generation (a plus)

How You Work

You build for the long game. No tactics that work for six months and then get the domain penalized.
Data over opinion. You prove what works by market, by page type, and by signed case.
Self-directed. This is a remote team, so you communicate clearly in writing and own your roadmap.

What Success Looks Like

Our brand ranks in top positions across priority cities and ZIP codes.
Organic search becomes a major, low-cost source of signed cases.
The site survives every Google update because it’s genuinely the most useful result.

Why AI Case Leads

Fully remote
Build a national SEO program from scratch, with real engineering support
A lean team where your work directly moves the business
Direct access to leadership; no layers of approval

SEO Lead: Programmatic & Local Search