Marketing Programs Manager

The Mudflap mobile app connects professional truck drivers with fuel stops in the $800B trucking industry. We help truckers save thousands of dollars on diesel fuel (their #1 business expense), while providing our truck stop partners with access to new, hard-to-reach customers. 

Trucking is a relationship-driven business. The Mudflap Growth team is responsible for the end-to-end customer lifecycle journeys for our marketplace. We focus on creating the right experiences to aid acquisition, conversion and retention, as well as expanding product usage and success. Mudflap is looking for a hands-on Marketing Programs Manager to manage our relationship and reputation-based marketing programs, and co-marketing, while flexibly supporting the overall growth agenda.

In the role, you will: 

• Manage multiple driver- and partner-facing marketing programs simultaneously, ensuring that each program is best-in-class and delivering the desired KPIs, with a specific focus on relationship-driven marketing initiatives

• Create content needed to support Mudflap programs in your domain, and multi-channel campaigns that accelerate the marketing and sales cycle; increase lead-to-close ratios

• Maintain dashboards to help measure, optimize, and scale partner marketing efforts, including reports to support the business cases for your programs

• Understand the fundamentals of the partner journey; run experiments and provide data driven insights, optimize conversion rates at each step of each flow

You have:

• 7+ years of experience in marketing, at least 3 should be within a high-growth technology company

• 3+ years of experience managing relationship-based marketing programs

• Comfortable taking ownership and driving results

• CMS and CRM Experience required; preferred experience with: WebFlow and Hubspot

• Bachelor’s Degree required

• Qualities:

  • Set the bar high; strive for career-defining work in everything you do

  • Be kind. When people work with you, they should know you care about both them and the work

  • Be honest. Know how to give and receive feedback in a way that gets the desired results without shying away from hard conversations

Perks and Benefits (What we offer): 

• A flexible, remote-first company

• A team of talented individuals on a mission to change a $1 trillion industry for the better

• A high bar for quality and commitment to self-improvement 

• An open mind to new ideas and methodologies

• Competitive salary and benefit options

• Opportunities and support for massive career growth

The salary range for this role is $102,000 - $138,000. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate's skills, experience, and other relevant factors will determine the exact compensation. This position may also be eligible for additional incentives such as equity awards or short-term incentives. Our benefits include medical/dental/vision insurance, 401(k) with company match, WFH stipend and PTO.

Company overview (Who we are):

Mudflap is well-funded by top-tier venture investors, including QED, NFX and 500 Startups, and our core team hails from Goldman Sachs, Disney, American Express, Mastercard, Groupon, and Trucker Path, the #1 mobile app among truck drivers.

Here are the core values that we believe in and look for in new teammates:

• Put Customers First: We put our customers and partners at the center of everything we do.

• Be Curious: Have a learning mindset. Ask, wonder, dig, investigate. Share the joy of discovery.

• Sweat The Details: We create magical experiences by obsessing over every detail.

• Do The Right Thing: We operate with integrity and exercise good judgment, even if no one is watching.

• Find A Way: We push past roadblocks to get the best outcomes for our customers and our teammates.

• Own It: Show up prepared, be present, and make it count