Senior Manager, Consumer Lifecycle Marketing

At OneStudyTeam (a Reify Health company), we specialize in speeding up clinical trials and increasing the chance of new therapies being approved with the ultimate goal of improving patient outcomes. Our cloud-based platform, StudyTeam, brings research site workflows online and enables sites, sponsors, and other key stakeholders to work together more effectively. StudyTeam is trusted by the largest global biopharmaceutical companies, used in over 6,000 research sites, and is available in over 100 countries. Join us in our mission to advance clinical research and improve patient care.

One mission. One team. That’s OneStudyTeam.

We’re seeking a strategic, creative, and technically proficient Senior Manager of Consumer Lifecycle Marketing to lead personalized, data-driven engagement strategies that nurture and retain members across their health journey. You’ll develop and manage timely, relevant communications that educate, motivate, and engage our audience to take the next step in understanding their health or participating in research.

You’ll own full-cycle campaign development, working with cross-functional teams to build journeys that reflect user behavior, health interests, and readiness. If you’re passionate about health access and performance-driven storytelling, this role is for you.

What You’ll Be Working On:

• Lead the strategy, development, and execution of lifecycle marketing programs — from onboarding to relationship development and advocacy

• Create segmented, automated campaigns across the customer journey using Customer.io

• Deliver compelling, mission-aligned messaging across email, SMS, and in-app channels that are personalized based on member behavior, health status, and research readiness

• Manage a monthly email newsletter that informs, inspires, and connects members to ongoing benefits and research opportunities

• Use tools like Segment and Google Analytics to guide segmentation, monitor engagement, and refine audience targeting

• Define KPIs and lead ongoing A/B testing and performance optimization of subject lines, content, timing, and creative

• Work cross-functionally with content development, clinical operations, and data teams to ensure alignment on messaging and timing

• Maintain brand voice and health literacy standards in all messaging

• Stay informed on email deliverability best practices, marketing regulations, and platform capabilities

What You’ll Bring to OneStudyTeam:

• 5–7 years of experience in lifecycle, CRM, or email marketing, ideally within healthcare, clinical research, digital health or wellness

• Hands-on experience with Customer.io, HubSpot, Salesforce or other automation platforms

• Strong command of audience segmentation, event-based triggers, and journey mapping

• Excellent copywriting and content strategy skills with the ability to craft messages that are clear, warm, and effective

• Skilled in campaign analytics –interpret dashboards, share insights, and make data-informed decisions

• Working knowledge of email deliverability, list hygiene, and domain authentication

• Experience managing cross-functional collaborators, including creative and compliance stakeholders

• Ability to juggle multiple priorities in a fast-moving, highly collaborative environment

• Familiarity with regulated communications and ethical marketing standards (e.g., IRB, HIPAA, CAN-SPAM, opt-in flows)

Bonus Skills:

• Experience developing customer /member value programs

• Skilled at communicating with patients or research participants

• Working knowledge of clinical trials

• Basic design capabilities (Canva, Figma, Adobe) for  creative

• Previous use of Segment or similar platform for behavioral tracking and targeting

We value diversity and believe the unique contributions each of us brings drives our success. We do not discriminate on the basis of race, sex, religion, color, national origin, gender identity, age, marital status, veteran status, or disability status.

Note: OneStudyTeam is unable to sponsor work visas at this time. If you are a non-U.S. resident applicant, please note that OneStudyTeam works with a Professional Employer Organization.

As a condition of employment, you will abide by all organizational security and privacy policies.

This organization participates in E-Verify (E-Verify's Right to Work guidance can be found here).