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Senior Marketing Analyst

Sr. Analyst, Marketing Analytics

OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), powers reservations for the hospitality industry. OpenTable’s software seats more than 1 billion people per year and helps more than 60,000 restaurants, bars, wineries and other venues attract guests, manage capacity, improve operations and maximize revenue.

As an employee of OpenTable, you will be part of a global network that includes OpenTable and KAYAK's portfolio of metasearch brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. Many employees are dedicated to one brand, but we all have the benefit of using each other's strengths and insights. Together, we're able to help people experience the world through dining and travel.

The Role

Reporting to the Director, Global Strategy, Ops, & Analytics, this position will be focused on international marketing analytics. Candidates for this role must have experience in defining marketing strategies, building data flows, defining new metrics, owning marketing reporting and manipulating large sets of data to discover trends and make recommendations on marketing strategies. The role will work cross-functionally with multiple departments including executive leadership, marketing, engineering, and finance to support the design, implementation and continued optimization of multiple business needs. 

The Sr. Analyst level position is expected to have a strong understanding of the OpenTable Marketing and Sales and Services organization and ability to learn quickly. This position will have to be a strong communicator, have excellent project management skills, an analytical mindset and be comfortable delivering results in ambiguity. Experience with marketing analytics, finance or any other analytics background preferred.


  • Sophisticated analytics to support international marketing decisions

  • Make data-driven decisions: translate data sets into impactful insights, recommendations, dashboards, and reports for the marketing teams

  • Build and maintain financial models, forecasts and dashboards for various business scenarios

  • Collaborate with marketing and sales and services leads to align on marketing strategies

  • Own marketing data flows and SEM/SEO reporting

  • Support and evaluate marketing campaigns through advanced analytics

  • Evaluate and outline new marketing initiatives and opportunities through data

  • Prepare and present data analyses for different audiences

  • Collect feedback and handle flow of inbound ad hoc requests from the Marketing team

  • Improve marketing data flow and metric definition


  • 2-4+ years of experience in analytics or marketing analytics

  • Experience with Google Platforms: Google Analytics, Google Ads, Google Search

  • Experience with Snowflake or any other relational database

  • Strong SQL skills + Experience with design and development of ETL processes

  • Experience with user-facing analytics platforms: Tableau, Superset, Microstrategy

  • Advanced Excel skills required, including proficiency with pivot tables and VLOOKUP; equivalent Google Sheets experience preferred

  • Operational experience in measuring and improving efficiency, utilization, scale initiatives, etc

  • High energy and contagious enthusiasm; willing to take on tough projects

  • Strong verbal and written communication skills including detailing business processes, use cases, and business requirements

  • Excellent analytical and reporting capabilities, problem solving, negotiation, task and project coordination, and organization skills


  • Generous paid vacation

  • Day off on your birthday

  • Company matched retirement plans

  • Health, dental and vision insurance plans

  • Flexible Spending Accounts

  • Headspace Subscription

  • Drinks, coffee, snacks, games

  • Flexible hours

  • Universal Paid Parental leave

Diversity and Inclusion

We aspire to have a workplace that reflects all of the diverse communities we serve. We know that when we have diverse teams we produce more creative ideas, products, and better outcomes for our team members. OpenTable/KAYAK is proud to be an Equal Opportunity Employer, and we welcome and encourage candidates from all backgrounds and experiences to apply for roles on our team. Whoever you are, just be you.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.


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