Senior ABM Campaign Manager

About Planful

Planful is the pioneer of financial performance management cloud software. The Planful platform, which helps businesses drive peak financial performance, is used around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and analytics. Planful empowers finance, accounting, and business users to plan confidently, close faster, and report accurately.

Position Summary

Planful is looking for a Senior ABM Campaign Manager to lead the development and execution of 1:1 and 1:few account-based marketing programs for our North America Enterprise and Upper Mid Market Segments.

This role will be instrumental in driving pipeline among high-value accounts through hyper-personalized, insight-driven campaigns that focus not only on pipeline generation but also on pipeline progression, accelerating deal velocity and improving win rates by engaging buying committees throughout their buying journey.

The ideal candidate is both strategic and hands-on, with deep ABM expertise, campaign execution skills, and a strong partnership orientation with both sales and marketing counterparts.

Key Responsibilities

Strategic ABM Program Design

• Develop and own the 1:1 and 1:few ABM strategy for North America Upper Mid Market and Enterprise accounts in collaboration with enterprise sales and marketing leadership

• Select and prioritize target accounts using firmographics, intent data, engagement signals, and sales insights

• Build account-level intelligence to inform tailored messaging, engagement strategies, and content

1:1 and 1:Few Campaign Execution

• Create and deliver personalized campaigns spanning the buyer journey — from awareness to close

• Build dynamic, account-specific assets such as landing pages, direct mail, video, executive briefs, and customer stories

• Design cluster-based 1:few campaigns addressing shared needs across segments, verticals, or personas

Sales Alignment & Pipeline Partnership

• Align closely with enterprise Account Executives and SDRs to synchronize ABM campaigns with sales plays and account planning

• Focus on generating new opportunities and accelerating active deals with mid-funnel and late-stage support

• Share actionable account insights, engagement metrics, and content recommendations to influence deal strategy

Performance Measurement & Optimization

• Track and report on KPIs including account engagement, pipeline creation, progression velocity, and influenced revenue

• Continuously analyze campaign effectiveness and iterate on messaging, targeting, and formats

• Deliver clear reporting to stakeholders and contribute to quarterly business reviews

Qualifications

Required

• 5+ years in B2B marketing, with 2+ years in account-based marketing focused on enterprise accounts

• Hands-on experience with an ABM platform (e.g., 6sense, Demandbase, Terminus, RollWorks, UserGems) preferred

• Proven success with 1:1 and 1:few ABM campaigns influencing pipeline generation and progression

• Proficiency in Salesforce and marketing automation platforms (Marketo or HubSpot)

• Excellent collaboration and communication skills across sales, content, and product marketing

• Strategic thinking combined with operational rigor and attention to detail

Preferred

• Experience in enterprise SaaS, especially in finance, FP&A, or related software categories

• Familiarity with sales development platforms (Outreach, Salesloft) and personalization tools (Uberflip, Folloze)

• Creative storytelling capabilities and ability to translate complex value propositions into compelling campaigns

Why Join Planful

Planful exists to enrich the world by helping our customers and our people achieve peak performance. To foster the best in class work we’re so proud of, we’ve created a best in class culture, including:

• Be at the forefront of enterprise growth strategy with a high-impact, highly visible role

• Build ABM programs from strategy to execution that directly influence top-line revenue

• Collaborate with a highly engaged sales team and experienced marketing peers

• Volunteer days, Birthday PTO, and company-wide Wellness Days

• Supply of diapers and meal deliveries for the first month of Maternity/Paternity leave

• Team off-sites in destinations like New York, Sonoma, Nashville, Palm Springs, and San Francisco HQ

• Office hubs in San Francisco, Toronto, and London, plus home office setup and monthly reimbursements for remote employees

• Join Employee Resource Groups like Women of Planful, Parents of Planful, and more

• Participate in People Programs that foster connection and wellbeing (Movember, Summer Wellness, Breast Cancer Awareness Month, Hispanic Heritage Month)

Pay Transparency Statement

At Planful, our top priority is supporting our employees and ensuring everyone has access to equal growth opportunities. Compensation decisions are based on each individual’s skills, experience, qualifications, and work location.