Social Media Specialist

Social Media Specialist

About the Role
Pronto Pilates is redefining boutique fitness with premium, on-screen Pilates classes delivered in beautifully designed self-service studios. Open from 5:15am until late, our global network of studios offers convenience, quality, and community at an unbeatable price point. With rapid international growth, we're seeking a Social Media Specialist to lead our organic social media strategy and bring our brand to life across all platforms.

This role contributes to meeting our marketing team's studio launch KPIs:

• 100+ launch party attendees

• 300+ founding members at launch

• 480 members within 6 months

This role is perfect for a creative, detail-oriented storyteller who lives and breathes social media. You'll manage and grow our brand presence, build community, and create on-brand content that inspires, educates, and converts. You’ll also help oversee a growing portfolio of country-specific brand accounts, tailoring content and engagement strategies to resonate in local markets as we scale.

Key Responsibilities of this role: Strategy & Planning

• Develop and execute a cohesive, platform-specific organic social media strategy aligned with Pronto’s brand and marketing goals

• Plan content calendars that reflect seasonal promotions, new studio openings, product updates, and cultural moments

• Support the rollout and content strategy of regional brand accounts in new international markets

• Monitor social trends, competitor activity, and platform updates to keep our strategy fresh and effective

Content Creation

• Create engaging and elevated visual and written content across Instagram, TikTok, Facebook, and emerging platforms

• Collaborate with the marketing and design teams to maintain brand consistency across all social assets

• Source, brief, and manage user-generated content and influencer collaborations, working closely with our Paid Media Specialist on paid content opportunities

Community Management

• Engage daily with followers, responding to comments, DMs, and mentions in a timely, brand-aligned tone

• Foster relationships with our member community and identify brand advocates

• Escalate customer service queries to the appropriate internal teams with clarity and speed

Reporting & Optimisation

• Track performance metrics across platforms, analyze content engagement, and report key insights

• Use data to inform content decisions and continuously optimize strategy

To secure an interview, you should possess the following:

• 2+ years managing social media for lifestyle, fitness, or consumer brands

• Strong copywriting skills with an eye for aesthetic, design, and tone of voice

• Proficiency with tools like Canva, Later, or equivalent scheduling and analytics platforms

• Confident in drafting briefs for video content creation (for Stories, Reels, and TikTok)

• Excellent communication and community management skills

• Highly organized, proactive, and attuned to digital culture and brand storytelling

Bonus if you have:

• Experience with influencer marketing and UGC campaigns

• Graphic design or video editing skills

• Familiarity with Pilates, wellness, or boutique fitness

Ready to make an impact?
This is a full-time remote position where you’ll help shape how the world experiences Pronto Pilates online. If you're a social media native who knows how to drive engagement and tell a compelling brand story, we’d love to hear from you.