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Company

Affiliate Marketing Manager

About the role.

Collaborate with the top 1% of global talent—the brightest minds in e-commerce. Our team has a proven track record of multi-million-dollar product launches, award-winning customer experiences, and industry-leading results—offering you an unmatched environment for rapid professional growth.

Curious about what it's like to work at Puffy?

Watch the video below to see our culture in action and hear from our team!

Once you're inspired, scroll down to explore the details of this role and how you can join us 🚀

Overview

We are seeking an experienced and results-driven Affiliate Marketing Manager to lead our affiliate program strategy and drive significant revenue growth through innovative partnership approaches. Reporting to the Head of Marketing, this role will be instrumental in expanding our affiliate network and optimizing program performance to support Puffy's position as a top 5 US mattress brand. This role requires in-depth knowledge of the competitive D2C mattress landscape and hands-on experience driving high-performing affiliate programs within it.

Compensation: Competitive salary range of USD $100,000 - $130,000 per annum based on experience and qualifications, with opportunity for up to 10% performance bonus, all tax-free. This transparent range represents our full compensation spectrum, with specific offers determined by relevant experience and demonstrated expertise.


What You'll Achieve

  • Partnership Development: Establish, strengthen, and maintain relationships with affiliate partners—overseeing negotiations, conflict resolution, and performance strategies.

  • Strategic Growth: Identify new partnership opportunities and unexplored affiliate channels to drive high-quality traffic and improve conversions within the D2C e-commerce landscape.

  • Performance Optimization: Continuously test, evaluate, and refine affiliate campaigns; track KPIs (EPC, ROAS) and provide actionable insights for immediate and long-term improvements.

  • Budget & Forecasting: Manage campaign budgets, forecast results, and allocate spend to maximize profitability and meet defined targets.

  • Cross-Functional Collaboration: Work with creative, marketing, and product teams to develop, test, and iterate on promotional materials—ensuring brand consistency across all affiliate channels.

  • Industry Awareness: Stay abreast of emerging trends, technologies, and best practices in affiliate marketing, ensuring competitive positioning and innovative approaches to growth.

  • Reporting Cadence: Frequency and depth of performance reporting to internal stakeholders, along with dashboard or reporting tool responsibilities.

Ideal Profile

  • Proven D2C Expertise: 5+ years of affiliate marketing experience in a B2C e-commerce environment within the North American sleep sector (USA/Canada)

  • Proven Success in Onboarding and Scaling Organic Publishers and PPC Affiliate Partners

  • Advanced Affiliate Knowledge: In-depth understanding of affiliate marketing channels, attribution models, and performance metrics (EPC, ROAS).

  • Data & Analytics Skills: Proficiency in market-leading affiliate tracking tools (e.g., Impact or Partnerize) and secondary platforms (BrandVerity, Similarweb/Ahrefs, or Visual Ping).

  • Performance-Driven Mindset: Demonstrated success in recruiting, activating, and optimizing top affiliates for maximum ROI.

  • Negotiation & Communication: Strong background in managing vendor/partner relationships, with excellent written and verbal communication.

  • Entrepreneurial Approach: Self-starter who thrives in fast-paced, high-growth environments and can adapt quickly to changing market dynamics.

Good-to-Have Skills

  • Paid Media Experience: Familiarity with running and optimizing paid acquisition campaigns in tandem with affiliate initiatives.

  • Startup/Scale-Up Exposure: Past work in a rapidly scaling company, comfortable navigating limited resources and swift pivots.

  • Global Market Insight: Experience coordinating with international partners and tailoring campaigns to diverse audiences.

Next Steps:

Click "Apply" to start your application today! We've optimized our recruitment process into 3 simple steps. We want to ensure that all applicants have a fair and equal chance, so we use our Phase 1 online assessment. This minimizes unconscious bias in our hiring process. Successful candidates will be invited to Phase 2 within one business day of the successful completion of Phase 1.

Don't wait, tomorrow could be too late.