At Reverse Tech, we are on a mission to create, launch, and scale digital product brands in the health and wellness space. Our goal is ambitious – we aim to help 10 million people improve their health by 2026 through hyper-targeted, mass-scale brands. We specialize in subscription-based business models and pride ourselves on being results-focused, with no big egos, just big data.

What We Want to Achieve:

Our vision is to discover novel self-serve solutions to the world's greatest health problems, all while adhering to our core values.

We're looking for a Senior Lifecyle Manager that will be a vital part of our dynamic remote team.

Requirements

Lead, develop and execute end-to-end email marketing and notification vision/strategy to engage and nurture our customers throughout their lifecycle. You will own the channel.
Strong technical experience managing CRM databases is required to create sophisticated user flows and ensure healthy deliverability rates. Technical experience about monitoring and improving deliverability rates is a must.
Ability to implement a robust A/B testing roadmap including segmentation, and personalization to drive higher engagement and conversion rates. Familiarity with analytics tools is essential.
Collaborate with Product, Creative, and Data teams to create compelling email content, design, and overall strategy.
Monitor industry trends and best practices in email and lifecycle marketing to keep our approach innovative and effective.
Strong plus if you have experience in app marketing: utilizing push notifications, in-app messaging, and SMS marketing as part of a comprehensive lifecycle strategy.

Desired Skills

5+ years of experience in email marketing, lifecycle marketing, or a related field, with a proven track record of driving results in a B2C digital marketing environment.
Exceptional understanding of email best practices, deliverability, and compliance.
Strong analytical skills, with the ability to interpret data and translate it into actionable strategies.
Excellent communication skills, both written and verbal, with a creative flair for crafting compelling narratives.
Familiarity with CRM tools (Braze, HubSpot and more) and email marketing platforms (e.g., Klaviyo, Mailchimp).
Experience working in a remote team and managing cross-functional relationships effectively.
Creative and innovative mindset, with the ability to experiment and adapt strategies based on performance insights.

Our Values:

Care: We support and stand by our team members in any situation, ensuring that no one is left behind.
Extreme Ownership: We take responsibility not only for tasks under our direct control but for anything that impacts our mission's success.
Identification: We take pride in being part of something bigger than ourselves, with the goal of changing the world by helping people get healthier.
Communication: We value honesty and direct language, fostering a culture free of politics.
Performance: We believe in providing full freedom while striving for top-notch performance from everyone.
Trust: We value the words and qualities of our team members, fostering an environment of trust and respect

Benefits

What Our Team Members Get:

100% remote and flexible work hours
Top notch equipment (MacBook Pro or PC, you decide)
Full-time or freelance opportunities
Learning from the best, including ex-Googlers and more
Unlimited growth prospects
Inclusion in a winning team
Competitive compensation
A fun, non-corporate atmosphere

If you're passionate about email and lifecycle, and are ready to join a dynamic, global team, we encourage you to apply. Help us shape the future of health and wellness through technology.

Learn more about us at https://www.reverse.tech/ and apply today to become a key player in our exciting journey.

*This position is offered as a Remote option, reach out to us to evaluate the options according to your location.

Senior Email/Lifecycle Marketing Manager