Senior Paid Media BuyerRidgeFull Time$80k - $90k per year
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Senior Paid Media Buyer

📌 Job Overview

The Senior Paid Media Buyer at Ridge plays a crucial role in supporting the paid media team to execute and strategize effective paid social advertising campaigns across various channels — with an emphasis on platforms such as Meta, TikTok, Snapchat, Twitter/X, and AppLovin.

This role involves optimizing campaign performance, analyzing data, and contributing to strategic planning efforts. It provides a unique opportunity to apply senior-level expertise within a leading, high-growth DTC brand while working alongside industry experts.

📋 Job Responsibilities

Campaign & Platform Ownership

  • Navigate and manage paid social platforms (Meta, TikTok, Snapchat, Twitter/X, AppLovin)

  • Stay up to date on platform changes, updates, and best practices

Ad Building

  • Own creation, management, and optimization of paid social ads

  • Develop ad copy and creative content aligned with campaign objectives

  • Ensure ads meet platform guidelines and brand standards

Data Analysis

  • Analyze campaign performance data to identify trends and insights

  • Generate reports on CTR, conversion rates, and ROAS

  • Own the creative feedback loop, translating performance data into actionable direction for the creative team

Quality Assurance

  • Conduct thorough checks for accuracy and consistency in campaigns

  • Monitor ad performance and resolve issues proactively

Ad Creative

  • Collaborate with the performance creative team to develop compelling visuals

  • Provide feedback to enhance ad effectiveness

  • Ensure creative assets are received and launched on time

Campaign Management

  • Manage and optimize campaigns across all owned channels

  • Implement targeting strategies to reach desired audience segments

  • Monitor and allocate budgets, adjusting spend and bid controls to maximize performance

Strategic Planning

  • Contribute to campaign strategies and media plans

  • Participate in brainstorming sessions for innovative campaign ideas

  • Research and identify new advertising opportunities and platforms

  • Demonstrate depth in creative analysis frameworks to identify what’s working and why

External Partner Communication

  • Serve as the main point of contact for external ad partners/agencies

  • Review, analyze, and share insights around campaign performance clearly and concisely

✅ Qualifications & Experience

  • 5+ years of DTC Paid Media Buying and Growth Marketing experience

  • Expertise in media buying across Meta, TikTok, Snapchat, Twitter/X, and AppLovin

  • Experience in DTC ad agencies or in-house at $100M+ DTC brands (preferred)

  • Familiarity with analytics/attribution tools (Northbeam, Triple Whale, Haus, GA4)

  • Strong knowledge of incrementality, lift testing, and spend scaling

  • Exceptional analytical skills with experience building and presenting reports

  • Experience in audience segmentation, retargeting strategies, and A/B testing

  • Strong communication and collaboration skills

  • Proficiency in GSuite, Notion, Slack, and Loom

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